Lecture 3 RIM-1020-003
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This 2 page Class Notes was uploaded by Mika Wallace on Saturday September 24, 2016. The Class Notes belongs to RIM-1020-003 at Middle Tennessee State University taught by Dr. John M Dougan in Fall 2016. Since its upload, it has received 10 views. For similar materials see American Media and Social Institutions in Recording industry at Middle Tennessee State University.
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Date Created: 09/24/16
Lecture 3 Day 1 NAPSTER: Opening Pandora's Box June 1999 Northeastern University student Shawn Fanning, wanting an easier way to find and trade music online, launches NAPSTER. Sean Parker's role in Napster is somewhat overstated in the film The Social Network. How Did Napster Work? Every computer becomes a small file server. All Napster users are linked in a huge virtual music community. The program scanned each users hard drive to identify all MP3 files. Files names were sent to the central Napster server, anyone searching for a particular song or band would connect with other users offering such songs for a download. Initially a Windows only program, a Mac version wasn't available until 2001 Napster Fallout Because it did not host music, Napster felt it was absolved from any copyright litigation. (It was wrong.) The court held that using Napster to get something for free that people would ordinarily have to buy was a commercial use and therefore copyright infringement. 2002: Bertelamann group tried to acquire Napster for $85 million, but was stopped by a US Bankruptcy judge File Sharing: Solution or Problem? Challenges the old music industry marketing and distribution model A threat to ?ricks and mortarretail stores (say goodbye to record stores) What is content worth? Lars Ulrich and Dr. Dre become the first vocal opponents claiming lost revenue, and turned in the names of Napster users. But Napster actually helped break Radiohead's Kid A in 2000 New artists can more actively promote themselves and make their music available Does it devalue music? The PostNapster World April 3, 2008 iTunes (launched in 2003) becomes number 1 U.S. Music retailer, surpassing WalMart. February 2013 it sold its 25 billionth song. It was ?onkey Drums (Goskel Vancin Remix) In 2013 consumers spent 2.4 billion in iTunes content. Since then, there has been a significant decline in salesin 2015 iTunes sales dropped nearly 15%. It is predicted that by 2019 digital sales will fall to $600 million annually. The major labels no longer have the clout they once has. The Internet has opened up new alternative channels for product distribution. Record companies are now in the business of marketing and publicity starmaking. No More Albums! Lecture 3 Day 1 Popular song downloads do not mean popular album downloads. The ?lbumis an antiquated concept. A collection of music (a playlist) is created by the user, not the artist. Although the artist sequences tracks in a particular running order in the postmodern age, the user/consumer rejects being told in what order to listen to songs.
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