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Lecture 3

by: Mika Wallace
Mika Wallace

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American Media and Social Institutions
Dr. John M Dougan
Class Notes
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This 2 page Class Notes was uploaded by Mika Wallace on Saturday September 24, 2016. The Class Notes belongs to RIM-1020-003 at Middle Tennessee State University taught by Dr. John M Dougan in Fall 2016. Since its upload, it has received 10 views. For similar materials see American Media and Social Institutions in Recording industry at Middle Tennessee State University.

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Date Created: 09/24/16
Lecture 3 Day 1 NAPSTER: Opening Pandora's Box June 1999 Northeastern University student Shawn Fanning, wanting an easier way to find and trade  music online, launches NAPSTER. Sean Parker's role in Napster is somewhat overstated in the film The Social Network. How Did Napster Work? Every computer becomes a small file server. All Napster users are linked in a huge virtual music community. The program scanned each users hard drive to identify all MP3 files. Files names were sent to the central Napster server, anyone searching for a particular song or band  would connect with other users offering such songs for a download. Initially a Windows only program, a Mac version wasn't available until 2001 Napster Fallout Because it did not host music, Napster felt it was absolved from any copyright litigation. (It was  wrong.) The court held that using Napster to get something for free that people would ordinarily have to buy  was a commercial use and therefore copyright infringement. 2002: Bertelamann group tried to acquire Napster for $85 million, but was stopped by a US  Bankruptcy judge File Sharing: Solution or Problem? Challenges the old music industry marketing and distribution model A threat to ?ricks and mortarretail stores (say goodbye to record stores) What is content worth? Lars Ulrich and Dr. Dre become the first vocal opponents claiming lost revenue, and turned in the  names of Napster users. But Napster actually helped break Radiohead's Kid A in 2000 New artists can more actively promote themselves and make their music available Does it devalue music? The Post­Napster World April 3, 2008 iTunes (launched in 2003) becomes number 1 U.S. Music retailer, surpassing Wal­Mart. February 2013 it sold its 25 billionth song. It was ?onkey Drums (Goskel Vancin Remix) In 2013 consumers spent 2.4 billion in iTunes content. Since then, there has been a significant decline in sales­in 2015 iTunes sales dropped nearly 15%. It is predicted that by 2019 digital sales will fall to $600 million annually. The major labels no longer have the clout they once has. The Internet has opened up new alternative  channels for product distribution. Record companies are now in the business of marketing and publicity starmaking. No More Albums! Lecture 3 Day 1 Popular song downloads do not mean popular album downloads. The ?lbumis an antiquated concept. A collection of music (a playlist) is created by the user, not the  artist. Although the artist sequences tracks in a particular running order in the postmodern age, the  user/consumer rejects being told in what order to listen to songs.


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