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MKTG 350 Week 5 notes

by: Tulsi

MKTG 350 Week 5 notes MKTG 350 - 001

GPA 3.954

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marketing 350 week 5 notes worsham
Principles of Marketing
Courtney R Worsham (P)
Class Notes
25 ?




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This 2 page Class Notes was uploaded by Tulsi on Sunday September 25, 2016. The Class Notes belongs to MKTG 350 - 001 at University of South Carolina taught by Courtney R Worsham (P) in Fall 2016. Since its upload, it has received 4 views. For similar materials see Principles of Marketing in Marketing at University of South Carolina.


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Date Created: 09/25/16
Week 5 Thursday, September 22, 2010:23 AM Ch 8: Global Marketing Assessing Global Markets -Economic analysis using metrics -GDP (gross domestic product) -GNI (gross national income) -adds income from companies operating abroad to the GDP -PPP (purchasing power parity) -HDI (human development index) -world economic health, quality of life (life expectancy at birth, educational attainment, is average income enough to meet basic needs of life in that country) -Infrastructure and technology -basic facilities, services, and installations -transportation, communication, distribution channel, commerce -Sociocultural analysis -power distance -uncertainty avoidance -rules and laws for formalized behavior -individualism -dependence on groups -masculinity -time orientation -indulgence -Government actions -tariff -trade agreement -quota -exchange control Choosing a global entry strategy -export -franchising -strategic alliance -joint venture -joint venture -foreign direct investment -STP: -cultural nuances -subcultures -view of product and consumer role -different positioning -adaptation -single positioning strategy The global marketing mix: -sell same product in foreign and home country -sell similar product with adaptations -sell totally new products in foreign country Pricing strategies -tariffs -quotas -anti-dumping policies -economic conditions -competitive factors


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