Chapter 3 of Creative Confidence
Chapter 3 of Creative Confidence RECM 415
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This 2 page Class Notes was uploaded by Kalli Wyatt on Sunday September 25, 2016. The Class Notes belongs to RECM 415 at Brigham Young University taught by Mathew Duerden in Fall 2016. Since its upload, it has received 8 views. For similar materials see Experience Design in Buisness at Brigham Young University.
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Date Created: 09/25/16
Chapter 3 of Creative Confidence (review) Original Idea Create a cost T effective baby a u g h incubator Traveling to Nepal to t th Leadfind empathy. e m Mom’s don’t come to the next step hospital because they are in rural villages PROTOTYPE Testing! Baby incubator sleeping bag. IDEATE Mom’s don’t trust Get rid of the numbers on western medicine. They the baby incubator usually take less than sleeping bag the prescribed dose. Chapter take away: Learn to be overly observant o Fast vs. Slow thinking Fast: auto pilot like tying your shoes Slow: be in the moment, move information from short-term memory to LONG term memory. Good experience designers are great observers Relaxed attention puts an idea on the backburner which leads to more ideas and more innovation Creative advisory board is who brings the energy. Eliminate who takes it away.
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