Picturing Race & Ethnicity
Picturing Race & Ethnicity SOC-317-01
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This 3 page Class Notes was uploaded by Paige Nelson on Monday September 26, 2016. The Class Notes belongs to SOC-317-01 at Dean College taught by Professor Holster in Fall 2016. Since its upload, it has received 3 views. For similar materials see Visual Sociology in Sociology at Dean College.
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Date Created: 09/26/16
Picturing Race & Ethnicity Race & Ethnicity 1. Race: A category describing people who share real or perceived physical traits that society deems socially. 2. Ethnicity: Shared cultural characteristics, such as language, place of origin, dress, food, religion, and other values. Visual Literacy 1. Understanding how knowledge is produced, circulated, and regulated in our culture is crucial for us educators and as scholars. 2. Although same theorists have suggested literacy is a problematic and contested term, we use the term literacy here to apply to the broad skills and understandings required of us when we read and compose multiple symbols in multiple spaces in multiple ways. Interpretative Sociology 1. Interpretative sociologists believe that producers of images have more power than consumers in shaping mass culture. 2. They believe that the relationship between producer and consumer is inherently conflict ridden and that producers use their superior power to persuade consumers to make choices they otherwise might not make . Racism 1. Modern racism is subtler than overt racism of the past, and sociologists have debated the best ways to understand this new racism. 2. When cultural aspects of racism are ana lyzed, they are often conceptualized as a form of framing. Framing & Priming Framing-‐ emphasizes The difference between Priming-‐ is a concept priming and framing is “the highlighting how how ideas shape our understandings of difference between communicative cues whether we think about an can active cognitive social reality. issue and how we think associations. about it”. Visual & Verbal 1. The separation of visual and verbal aspects of television, combined with the racialized structure of television news production, creates the context in which implicit racism emerges. 2. News stories function as modern-‐day mythology, fulfilling human needs to define reality with the help of cultural symbols. These myths can include archetypical stories such as “The Victim”, “The Hero”, and “The Other World”. Implicit Racial Cues 1. Implicit racial cues are most effective when they are not noticed or consciously regarded, because for white audiences, calling attention to race activates efforts to monitor and suppress racial thinking. 2. Experiential studies show that implicit messages o perate through automatic cognition, where racist stereotypes wait to be activated, and out of more controlled deliberative consciousness. 2 Images of Native Americans 1. Historically, there are two competing Indian icon dynasties: That of brave, noble warrior, and that of the violent, ignorable savage. 2. These two representations have watered down to a generic Indian icon prevalent today in a multitude of visual sources, including food wrappers, billboards, and sport utility vehicles. 3
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