News Notes COM 315-001
Jacksonville State University
Popular in Intro to News
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This 2 page Class Notes was uploaded by Amanda Eberle on Monday September 26, 2016. The Class Notes belongs to COM 315-001 at Jacksonville State University taught by Stedman, Michael E. in Fall 2016. Since its upload, it has received 3 views. For similar materials see Intro to News in News, Commnuications at Jacksonville State University.
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Date Created: 09/26/16
THE LEAD- MOST IMPORTANT 1. Directly to the reader 2. Listen to or heard by announcer “If you don’t hit a newspaper reader between the eyes with your first sentence, there is no need of writing a second one.” Arthur Brisbane Newspaper Editor News Function: Grab readers attention Capture essence of the story Entice reader to continue Structure: Contains main idea Subject –verb- object No more than 35 words Shorter, simpler, max 35 words Rules: Write best lead possible Break any other rules to do so Need to answer 4 W’s ---- who, what ,when, where HOW TO WRITE A LEAD Check yourself b tweeting it. To fit into a 140 character . it makes you focus on fewest words possible - call a friend to tell about your story, by summing it up. Try several possibilities. Read lead outloud Revise and revise again Checkfor accuracy Eliminate passive verbs Cut out jargon and clichés Emphasize main point God leads have concreate details , colorful facts, and simple words. Syntax. Avoid being too complex Types of leads: 1. Direct – Most we do will be direct in this class 2. Delayed – feature 3. Anecdotal- has a point 4. descriptive- sets the scene 5. situational- tells the whole situation , setting.
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