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Chapter 6 Notes

by: Lili Notetaker
Lili Notetaker
Minnesota State University, Mankato

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About this Document

Critical and Cultural Theory
Principles of Visual Mass Media
Amy Lauters
Class Notes
critical, Cultural, Theory
25 ?




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This 4 page Class Notes was uploaded by Lili Notetaker on Wednesday September 28, 2016. The Class Notes belongs to 260 at Minnesota State University - Mankato taught by Amy Lauters in Fall 2016. Since its upload, it has received 29 views. For similar materials see Principles of Visual Mass Media in Mass Media Communication at Minnesota State University - Mankato.

Similar to 260 at Minnesota State University, Mankato

Popular in Mass Media Communication


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Date Created: 09/28/16
CHAPTER 6: CRITICAL/CULTURAL THEORY. VISUAL ANALYSIS (CLASS NOTES) VISUAL ANALYSIS: USINGANALYTICAL APPROACH:  Helps see small details that lead to larger truths.  Meaning=goal of any type of visual analysis. INVENTORY:  Listing everything you see in a picture. (picture a grid over the picture & map out what you see by quadrant) COMPOSITION:  Actively noticing all elements of a picture. (How do individual parts work as a whole? Any gestalt principals?) VISUAL CUES:  Studying notes, color, form, depth, movement. (note how they interact & contrast) SEMIOTIC SIGNS/CODES:  Identifying iconic, indexical, & symbolic signs (are there condensed codes?). COGNITIVEELEMENTS:  How do cognitive elements apply? PURPOSEOF WORK:  The reason it was made. What is its purpose? AESTHETIC:  Is it appealing & why? PERSPECTIVES: PERSONAL PERSPECTIVE:  Gut reaction to a piece. Your personal first thought about something. There is no wrong answer it’s just your reaction. HISTORICAL PERSPECTIVE:  How does image fit into its history? . TECHNICAL PERSPECTIVE:  How was image made? How does that affect its presentation? ETHICAL PERSPECTIVE:  What is image intended to do?  What behavior is depicted?  What behavior is expected from viewing image?  Did image-maker behave in an ethical way when making the image?  Making sure no harm would come from the image? (Golden Rule, Hedonism, Golden Mean, Categorical, Imperative, Utilitarianism, Veil of Ignorance. CULTURALPERSPECTIVE:  Identifying symbols & metaphors in an image.  Determining these image’s meaning for society as a whole.  What is the story and symbolism of the image? CRITICALPERSPECTIVE:  Drawing general conclusions about medium. Culture & viewer.  What are the lessons for the people viewing the image? CHAPTER 6: CRITICAL/CULTURAL THEORY (BOOK N.TES) NEW CONJUNCTURE,NEW CULTURALSTUDIES:  There is a distinction between tension & transformation. No limit can be placed on cultural studies ability to theoretically interrogate others & itself.  Cultural studies is capable of questioning everything except the relation to the social formation.  Cultural studies has a blind spot when it comes to the politics and economics of its own publishing practices. CULTURALSTUDIESAFTERTHELEFT:  Melancholia causing an idealization and repetition of the concept of politics without interrogating its heritage and current meanings.  Refusal to be politic. DIFFERENT NAMES SOME OLD MORALISM:  Inherently free of moralism. WHAT IS NEW ABOUT NEW CULTURALSTUDIES:  Questions to be concerned about. Politics, power, and resistance, economic inequalities.  Cultural studies has to keep the question of politics and its political or resistant mission undecided.  “Here” & “now” may change cultural studies & its politics. HOW CAN THEORYSAVE US?  Theory can prevent our politics, cultural studies, political economy and theory from becoming ineffectual, stale rehearsals or a form of moralistic conservatism.  Theory enables the “new” and “renewal”.


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