Newspapers MCOM 1300
Popular in Foundations of Media and Communication
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Popular in Media and Communications
This 2 page Class Notes was uploaded by Alex Olges on Wednesday September 28, 2016. The Class Notes belongs to MCOM 1300 at Texas Tech University taught by Dean in Fall 2016. Since its upload, it has received 128 views. For similar materials see Foundations of Media and Communication in Media and Communications at Texas Tech University.
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Date Created: 09/28/16
Newspapers Wednesday, September 28, 2016 9:56 AM • The last stand for traditional journalism ○ Newspapers offer a longer form of content, allowing for a better reporting of news • TV news vs. Print ○ TV is more of an entertainmentmedia Therefor, show business elementsseep into TV news Advocate style of reporting returning (taking a stance on issue) ○ Little change since WWII in daily newspapers (1387still around) Less than 1/2 of newspapers have circulation above 20k □ Less than 1/5 above 100k WSJ has highest circulation around • Circulation of newspapers is declining in relation to population growth ○ Death of newspapers in many cities Due to… □ Rising costs □ TV competition □ Internet □ Loss of ad revenue • Local ownership is rare in media properties ○ Even for local newspapers and stations - decisions being made in a corporateoffice elsewhere • Group ownership ○ 120 groups that own 75% of all daily newspapers ○ Group is defined as two or more ○ Gannet is largest group w/ 99 newspapers ○ Today only 3% of cities have competing newspapers Compared to 60% in 1920 Critics say this defeats watchdog concept □ Howevernot always the case - if you have two newspapers, advertisers could threaten to move ads to other paper if a story is run If only one newspaper present, this can't happen ◊ Argues that one newspaper provides.. Economicstability Conscientious editors - can go and make unpopular stances Still have competitionin other forms of media - like in local TV • Bell Helicopter and the Ft. Worth Star-Telegram ○ Story run about a faulty helicopter made that killed a group of people ○ Dallas people outraged that Star-Telegram ran a story that was negative about Ft. Worth Didn't want the truth to get out • U of Kentucky and the Lexington Herald-Leader ○ Story run about cheating in the basketball team ○ People mad the truth got out • Newspaper preservationact -1970 ○ Allowed two newspapers to combine all operations except the newsroom • Inheritance taxes ○ Taxes over inheriting a newspaper Often leads to families having to sell the newspaper to pay for the taxes • Newspaper circulation began to decline in the 60s and 70s by almost 2mil ○ Publishers commissionedstudies on this Two groups shown to not read Two groups shown to not read □ Low income minorities □ Young people • People shown to not like press due to… ○ Political bias ○ Favoring one side over the other ○ Covering up mistakes ○ Influence and pressure from groups ○ Bad news - no good, positive news ○ Invasion of privacy • Changes were then made to appeal to audiences… ○ Wider columns/graphics and color ○ Daily living conditions, summaries, enlarging special sections More emphasis on entertainmentto appeal to young people ○ Circulation did increase because of this, but not fast enough in relation to population growth • Other factors… ○ Lifestyles/timepoverty/workingwomen Don't have time to read newspapers ○ Disaffection/illiteracy Simply don't care, or can't read □ Functional illiteracy exists in 20-30%of our population ○ Today's readers want things quickly Want more coverageof personal topics Want health, finance, consumer news Want more special interest sections 47% get news on tablets, etc • USA Today, 1982 ○ Aimed at a national audience ○ Contents sent by satellite to regional plants ○ Heavy losses: 2.35mil circulation goal by 1988 Didn't happen until 92' ○ Started idea of shorter stories, summaries,detailed sports, full-color weather ○ Paper has been imitated quite a bit
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