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CDAE 024: Fundamentals of Public Communication: Week 2

by: Molly Skrable

CDAE 024: Fundamentals of Public Communication: Week 2 CDAE 024

Marketplace > University of Vermont > CDAE, PCOM > CDAE 024 > CDAE 024 Fundamentals of Public Communication Week 2
Molly Skrable

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About this Document

These notes are about Perception and the different steps.
Fundamentals of Public Communication
Dr. Sarah Heiss
Class Notes
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This 2 page Class Notes was uploaded by Molly Skrable on Wednesday September 28, 2016. The Class Notes belongs to CDAE 024 at University of Vermont taught by Dr. Sarah Heiss in Fall 2016. Since its upload, it has received 9 views. For similar materials see Fundamentals of Public Communication in CDAE, PCOM at University of Vermont.


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Date Created: 09/28/16
CDAE 024 FUNDAMENTALS OF PUBLIC COMMUNICATION WEEK 2 CHAPTER 2: PERCEPTION, SELF, & COMMUNICATION What is perception? - The process of becoming aware of objects and events from the senses - Two types o Active Perception: your mind selecting, organizing, and interpreting what you sense  Biological: your brain is using vibrations that go through your ear to make sense of it o Subjective Perception: your uniquely constructed meaning attributed to stimuli  Unique to you  We can both smell the same flower, I might like it, you may not - Why do perceptions differ? o Physiological Factors  Male, female, short, tall… o Past experiences and Roles  Sibling, had a specific job… o Culture/Co-Culture o Present feelings/Circumstances  Hungry right now, might not pay as much attention How does the perception process work? 1) Selection 2) Organization 3) Interpretation - 1. Selection: Paying attention to what’s important to you o Selective Exposure  Exposing yourself to certain messages o Selective Attention  Focusing on certain cues and ignoring others o Selective Perception  Only “see, hear, believe” what you want o Selective Retention  Only remember what reinforces your beliefs - 2. Organization: Organizing things into a whole o Figure: focal point o Ground: everything else o Closure: fill in the gaps if we do not have all the information o EXAMPLE: If I saw two people walk out of the grocery store together, I would think that they are a couple, then if they go different ways I would be confused.  Figure: two people…I was choosing to focus on them  Ground: everything else going on at the grocery store  Closure: I assumed they were a couple - 3. Interpretation: Personalizing the observation o Here, you put meaning to the stimuli o If I saw it was raining, I would bring an umbrella…many other people wouldn’t Two types of errors in perception - Attribution Errors o Cause and effect - Perceptual Errors o Errors in perceiving others -


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