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CDAE 024: Fundamentals of Public Communication: Week 3

by: Molly Skrable

CDAE 024: Fundamentals of Public Communication: Week 3 CDAE 024

Marketplace > University of Vermont > CDAE, PCOM > CDAE 024 > CDAE 024 Fundamentals of Public Communication Week 3
Molly Skrable

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This shorter set of notes is about language and it's meaning. It includes the definition of language and the different meanings, the Sapir-Whorf thesis, and the rules of language.
Fundamentals of Public Communication
Dr. Sarah Heiss
Class Notes
25 ?




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This 1 page Class Notes was uploaded by Molly Skrable on Wednesday September 28, 2016. The Class Notes belongs to CDAE 024 at University of Vermont taught by Dr. Sarah Heiss in Fall 2016. Since its upload, it has received 4 views. For similar materials see Fundamentals of Public Communication in CDAE, PCOM at University of Vermont.

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Date Created: 09/28/16
CDAE 024 FUNDAMENTALS OF PUBLIC COMMUNICATION WEEK 3 CHAPTER 3: LANGUAGE & MEANING What is Language? - A collection of symbols, letters, or words with arbitrary meanings that are governed by rules and used to communicate o Key points § COLLECTION of symbols, letters, or words, not just one § Arbitrary meanings: the words don’t mean anything, we just assign it an agreed upon meaning - Meanings of language o Denotative: dictionary meaning o Connotative: cultural meaning o Concrete: words that refer to definite objects o Abstract: words or phrases that refer to general ideas - Language has rules o Semantics § Study of the way humans use language to evoke meaning in others o Syntax § Way in which words are arranged to form phrases and sentences o Pragmatics § How language is used in a social context, includes the effect that the language has on the communication o Phatic Communication § Communication that is used to establish a mood of sociability rather than to communicate information or ideas Sapir-Whorf Thesis - Our perception of reality is determined by our thought processes, and our thought processes are limited by language, therefore language shapes reality - Principles of the thesis o Linguistic Determinism § Language influences how we think and perceive reality o Linguistic Relativism § People who speak different languages will see the world differently Importance of Labels - Labels are constructed and interpreted by people - Labels and language influence health realities and practices - Deconstructing labels involves considering connotations, denotations, ultimate terms, euphemisms, and double speak Improving language skills - Use descriptiveness - Paraphrase - Define terms used - Be concrete


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