CDAE 024: Fundamentals of Public Communication: Week 3
CDAE 024: Fundamentals of Public Communication: Week 3 CDAE 024
Popular in Fundamentals of Public Communication
Popular in CDAE, PCOM
This 1 page Class Notes was uploaded by Molly Skrable on Wednesday September 28, 2016. The Class Notes belongs to CDAE 024 at University of Vermont taught by Dr. Sarah Heiss in Fall 2016. Since its upload, it has received 4 views. For similar materials see Fundamentals of Public Communication in CDAE, PCOM at University of Vermont.
Reviews for CDAE 024: Fundamentals of Public Communication: Week 3
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 09/28/16
CDAE 024 FUNDAMENTALS OF PUBLIC COMMUNICATION WEEK 3 CHAPTER 3: LANGUAGE & MEANING What is Language? - A collection of symbols, letters, or words with arbitrary meanings that are governed by rules and used to communicate o Key points § COLLECTION of symbols, letters, or words, not just one § Arbitrary meanings: the words don’t mean anything, we just assign it an agreed upon meaning - Meanings of language o Denotative: dictionary meaning o Connotative: cultural meaning o Concrete: words that refer to definite objects o Abstract: words or phrases that refer to general ideas - Language has rules o Semantics § Study of the way humans use language to evoke meaning in others o Syntax § Way in which words are arranged to form phrases and sentences o Pragmatics § How language is used in a social context, includes the effect that the language has on the communication o Phatic Communication § Communication that is used to establish a mood of sociability rather than to communicate information or ideas Sapir-Whorf Thesis - Our perception of reality is determined by our thought processes, and our thought processes are limited by language, therefore language shapes reality - Principles of the thesis o Linguistic Determinism § Language influences how we think and perceive reality o Linguistic Relativism § People who speak different languages will see the world differently Importance of Labels - Labels are constructed and interpreted by people - Labels and language influence health realities and practices - Deconstructing labels involves considering connotations, denotations, ultimate terms, euphemisms, and double speak Improving language skills - Use descriptiveness - Paraphrase - Define terms used - Be concrete
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'