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SMAD 150 Notes, Week 5 (9/26)

by: Sophie Witmer

SMAD 150 Notes, Week 5 (9/26) SMAD 150

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Sophie Witmer

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These notes are from the lecture last Monday covering Gender/Race in the Media. REMEMBER: EXAM #1 is on Monday, Oct. 3!!!
SMAD 150 Mediated Communication: Issues and Skills
Dr. Leidholdt
Class Notes
Media, race, Gender, Stereotypes, SMAD
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This 4 page Class Notes was uploaded by Sophie Witmer on Wednesday September 28, 2016. The Class Notes belongs to SMAD 150 at James Madison University taught by Dr. Leidholdt in Fall 2016. Since its upload, it has received 16 views. For similar materials see SMAD 150 Mediated Communication: Issues and Skills in SMAD at James Madison University.


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Date Created: 09/28/16
SMAD 150 Notes, Week 5 9/27 First Exam = LESS THAN A WEEK AWAY!!! (Oct. 3) Mediated Identities: Gender and Race ➔ Being media literate means questioning how others select and shape the “stories” that validate (or negate) your life ​ More on Mediated Identities: Gender and Race ➔ Remember the “meaning of the message” (mini cooper video) ➔ Media tells the stories about our identities (why gender/race are important topics) ➔ How media portrays gender/race affects us (socializes us/tells us what it means to be a boy, girl, or certain race) Key Ideas and Terms ➔ Media ​under-represent w ​ omen and minorities ◆ In 2015 Emmy Awards, Viola Davis was the FIRST african american woman to win best leading actress in a drama series ◆ Women only account for 27% of all the “behind the scenes” work in film/television ➔ What does this mean? W ​ omen and minorities enjoy less visibility, voice or power, relative to their representation in the broader society ➔ Media often ​misrepresent w ​ omen and minorities and portray them in ​ tereotypical ways ◆ Misrepresentation: ​ a misleading or untrue representation of an individual or a group ◆ Stereotype​: a shorthand used to classify individuals and groups. Often simplified, overgeneralized and biased. ​ More on Key Ideas and Terms ➔ We find stereotypes EVERYWHERE!!! (usually negative) ➔ More tv shows are challenging stereotypes now (Orange is the New Black) Through a Glass Darkly ➔ Henry Louis Gates: “There is very little connection between the social status of black Americans and the fabricated images of black people that Americans consume each day.” ◆ VIDEO: early TV stereotypes on Amos ‘n’ Andy (CBS, 1951), from ​Color Adjustment ​ More on Through a Glass Darkly ➔ Representation was not fulfilled ➔ Generalization (taking a small sample and generalizing it to a large community -- little connection) ➔ Disconnect in the media / lack of reality ➔ Almost no representation of blacks in the early 20th century (Gone with the Wind, other similar films from that time) ➔ Incorrect stereotypes ➔ Some considered the show, Amos ‘n’ Andy, to be progress; others thought it was offensive Media Coverage of Race ➔ VIDEO: “The Emmett Till Generation” from American Photography (PBS, 1999) ◆ How did photographs of the Emmett Till lynching in 1955 influence the Civil Rights Movement? ​ More on Media Coverage of Race ➔ Media can be constructive force (impacting the civil rights movement) ➔ Progressive and regressive tendencies ➔ Powerful social force ➔ Young people wanted to make change when seeing the photographers of the Emmett Till lynching The Glass Brightens: Resisting Racial Stereotypes ➔ Factors contributing to changing Black images in the media: ◆ Civil Rights Movement ◆ Pressure groups ◆ Black professionals in economic and creative control ◆ Growing youth market (of all races) for Black cultural products ​ ➔ VIDEO: from Spike Lee’s D ​ o the Right Thing (1989) ​ More on The Glass Brightens: Resisting Racial Stereotypes ➔ NAACP -- National Association for the Advancement of Colored People (fighting for the equality of black people) ➔ SCLC -- Southern Christian Leadership Conference (led by Martin Luther King Jr.) ➔ CRE -- Congress of Racial Equality (putting together freedom rights in the American south) ➔ SNCC -- Student Nonviolent Coordination Committee (Ella Baker, Dinah Nash) ➔ Spike Lee uses movies to create awareness ​ ◆ In D ​ o the Right Thing, there were no african americans on the wall (or any other representation of a race other than white) EVEN MORE on T ​ he Glass Brightens: Resisting Racial Stereotypes ➔ In the nineties, Disney’s heroines spoke out for ethnic independence. ➔ The ​melting pot​ is OUT; ethnic identity is IN. ➔ Accommodation ​is no longer the issue; s ​ elf-assertion​ is. ➔ Limitations of the new myth ◆ Gender stereotypes persist ◆ Other binary oppositions ​ ➔ VIDEO: ​Pocahontas (Disney, 1995) ​ EVEN EVEN more on The Glass Brightens: Resisting Racial Stereotypes ➔ Notion that people who come to America should leave their ethnic identity behind and forge an American identity (m​ elting pot)​ ➔ Self-assertion​: “me, me, me”; on social media, we want to create our own identity and promote it ➔ Binary oppositions​ -- breaking things into two different categories (religions, politics, etc…) ​ ➔ The classic ​binary opposition, the patriarchal stereotype: ◆ Boys and men: active, adventurous, powerful, sexually aggressive and largely uninvolved in human relationships ◆ Girls and women: young, thin, beautiful, passive, dependent, and often incompetent ● Backlash from 20th century back into this binary opposition representation (Sex and the City, Gossip Girl, Desperate Housewives, etc…) Gender in the Media ➔ Media tell us how women and men relate to each other, most of the time with traditional images: ◆ Dependent women / Independent men ◆ Incompetent women / Authoritative men ◆ Women as caregivers / Men as breadwinners ◆ Women as sex objects / Men as aggressors ➔ ^^ Represented in a lot of advertisements Gender in the Media : The Cultural Construction of the Body ➔ “Media potentially hamper our understanding of ourselves as women and men… First media perpetuate unrealistic ideals of women and men. Second, media p bodies of men and especially those of women…” ~Wood ◆ Evolving negatively (models getting thinner and thinner) ➔ Thinness has come to symbolize success, self-control and high socio-economic status ◆ The average US model is 5’11” and weighs 117 lbs ◆ The average US woman is 5’4” and weighs 140 lbs ➔ VIDEO: CBS News Story on eating disorders ◆ Girls are more influenced by ideal body images ​ ​


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