New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

MC 101 Ch. 7 Notes

by: Danielle Rios

MC 101 Ch. 7 Notes MC 101

Danielle Rios
GPA 3.6

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

These notes outline Chapter 7 in The Media of Mass Communication by John Vivian.
Mass Communications and Society
Mr. Michael Simmons
Class Notes
25 ?




Popular in Mass Communications and Society

Popular in Department

This 2 page Class Notes was uploaded by Danielle Rios on Friday September 30, 2016. The Class Notes belongs to MC 101 at Southeast Missouri State University taught by Mr. Michael Simmons in Fall 2016. Since its upload, it has received 3 views.

Similar to MC 101 at SEMO


Reviews for MC 101 Ch. 7 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 09/30/16
Chapter 7- New Media Landscape Steve Jobs’ Historical Model  3 Stage Model of the media-centric lifestyle which was emerging o Stage 1: Computer Revolution (1980-1994)  The period of time when computers were produced more frequently and rapidly  Information Revolution refers to the time when digital technology changed fundamental principles of media (post-1980) o Stage 2: Internet Revolution (1994-2000)  During this time, accessibility and pervasiveness of the internet increased o Stage 3: Digital Lifestyle (2000-today)  Computer use has become a part of everyday life for most people Portals  Walled Gardens were early business models detailing the limitations on online access o America Online was built by Steve Case and showcased how this business model could be successful  Browsers refer to the software used to navigate through the internet o Netscape was the first browser Search Engines  They are used to find items on the internet based on key words  Crawlers refer to the program which creates indexes based on the search terms  Google is the main search engine used  Yahoo’s popularity decreased after the dot-com bust, but generate revenue by selling ad space Messaging  Email o ARPAnet, a military network, sent the first email  Text User-Generated Sites  These are ways for internet users to communicate easily with a more massive audience  Blogs aka Web Logs  Social Networking like Facebook, Twitter, Youtube (and other video sharing sites), etc. o Twitter is special because it is a similar format as texting o Passed Links- sources shared by internet users who reference them Online Commerce  People may generate revenue through sales sites (.biz), auction sites (eBay), mail orders ( and product downloads (iTunes) Online Domination  Amassing Target Audiences o Targeted Marketing matches advertisers with potential customers based on their searches  Behavioral Targeting o Like button identifies what potential customers relate to in order to be paired with advertisers o Behavioral Targeting refers to matching advertisers with customers based on the customer’s personal information and activities Games  Online Game Audiences have increased over the years with games like Call of Duty and Madden NFL being produced  Game Advertising have become an important platform for advertisers to sell more Archives  Digital Storage has made it possible to access more information online  Google Book Search o Google Books Library Project has the goal of putting every book that has ever been written and produced online  Wikipedia  News Records make it easier for the population to stay informed Notes written by Danielle Rios


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Kyle Maynard Purdue

"When you're taking detailed notes and trying to help everyone else out in the class, it really helps you learn and understand the I made $280 on my first study guide!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.