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BUAD 497 Week 6 Notes

by: Emily Laurienti

BUAD 497 Week 6 Notes BUAD 497

Emily Laurienti

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Short notes this week with the Jungle Fire exercise on Tuesday. These notes cover key takeaways from the ELC exercise, and the intro to the Walmart case that we will be discussing in more depth nex...
Strategic Managment
Prof. Michael Mische
Class Notes
Management, strategy
25 ?




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This 1 page Class Notes was uploaded by Emily Laurienti on Friday September 30, 2016. The Class Notes belongs to BUAD 497 at University of Southern California taught by Prof. Michael Mische in Fall 2016. Since its upload, it has received 30 views. For similar materials see Strategic Managment in Business Administration at University of Southern California.

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Date Created: 09/30/16
9.29.16  Jungle Fire elements  Resource Allocation—knew what to allocate due to research analysis  Capacity adaptation  Uncertainty—could be minimized with more information but still existed  Foreknowledge—we had a definite start, definite window of time, and the map  Strategy behind it  Recognize objectives, goals, purpose  Form strategy  Execute  Adjust/adapt  Back to strategy  Walmart (Dynamics of the Industry)  Industry in the 1940’s-1950’s  Mom and Pop shops—Dry goods  Had to go to multiple stores to get everything you needed  Sears  Created the first department store—consolidation  Created the credit card  Invented catalogue sales—three times a year  Had a single price for everything with some adjustments for shipping  Led the idea of a mall  Montgomery Ward  J.C. Pennys  Prices were usually set, all relatively the same  K-Mart  Low image/Quality, low price  Variation of the big three—created a department store with off-pricing  The demographic of the market changed to create room for K-Mart as a substitute  Off-pricing becomes huge in the industry  Walmart  Started in rural areas where the area of dominant influence was about 50 miles  Put their stores near military installations—captive customers with limited income  Strategy—went where the competition wasn’t  Wanted low prices but higher quality than K-Mart  Eventually knocked Sears out as well


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