BUAD 497 Week 6 Notes
BUAD 497 Week 6 Notes BUAD 497
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This 1 page Class Notes was uploaded by Emily Laurienti on Friday September 30, 2016. The Class Notes belongs to BUAD 497 at University of Southern California taught by Prof. Michael Mische in Fall 2016. Since its upload, it has received 30 views. For similar materials see Strategic Managment in Business Administration at University of Southern California.
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Date Created: 09/30/16
9.29.16 Jungle Fire elements Resource Allocation—knew what to allocate due to research analysis Capacity adaptation Uncertainty—could be minimized with more information but still existed Foreknowledge—we had a definite start, definite window of time, and the map Strategy behind it Recognize objectives, goals, purpose Form strategy Execute Adjust/adapt Back to strategy Walmart (Dynamics of the Industry) Industry in the 1940’s-1950’s Mom and Pop shops—Dry goods Had to go to multiple stores to get everything you needed Sears Created the first department store—consolidation Created the credit card Invented catalogue sales—three times a year Had a single price for everything with some adjustments for shipping Led the idea of a mall Montgomery Ward J.C. Pennys Prices were usually set, all relatively the same K-Mart Low image/Quality, low price Variation of the big three—created a department store with off-pricing The demographic of the market changed to create room for K-Mart as a substitute Off-pricing becomes huge in the industry Walmart Started in rural areas where the area of dominant influence was about 50 miles Put their stores near military installations—captive customers with limited income Strategy—went where the competition wasn’t Wanted low prices but higher quality than K-Mart Eventually knocked Sears out as well
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