Week 6 notes
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This 1 page Class Notes was uploaded by baileyxx on Friday September 30, 2016. The Class Notes belongs to TCF 100 at University of Alabama - Tuscaloosa taught by Dr. Kristen Warner in Fall 2016. Since its upload, it has received 9 views.
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Date Created: 09/30/16
Media Now: Understanding Media, Culture, & Technology▯ ▯ What are the media now?▯ • usually associated w/ interactive media technology▯ - internet▯ - video games▯ • deﬁning aspects of new media▯ - digital▯ - interactive▯ - social ▯ - asynchronous▯ - multimedia▯ - narrowcasting▯ ▯ Digital▯ • improves quality of transmission▯ • key to multimedia▯ - combining text, image and sound in 2-way communication channels▯ ▯ Interactive▯ • 2-way communication▯ • applied broadly to any situation which the content of a media system is selectable or customizable by the user▯ • those where feedback from the receiver is used by the source (human / computer) to continually modify the message as it is being delivered to the receiver▯ ▯ Social Media▯ • sharing words and images w/ other users in the cours of social interactions▯ - social media has emerged as an umbrella term▯ ▯ Asynchronous Communication▯ • situations that lack simultaneity are an example of asynchronous communication▯ • postal mail and email are an example of asynchronous interpersonal communication▯ ▯ Narrowcasting▯ • practice of targeting content to smaller audiences▯ • advanced audience research methods help media cater to smaller audiences▯ dedicating communication channels to speciﬁc audiences sub grasp or market segments is • practical▯ • demographic characteristics are being replaced by a focus on lifestyle, user needs, and individual preferences ▯ ▯ Multimedia▯ • we can choose how to experience the same story in many different ways
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