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SPTE 203 Chapter 15 Ticketing and Box Office

by: Rachel Lightner

SPTE 203 Chapter 15 Ticketing and Box Office SPTE 203 001

Marketplace > University of South Carolina > SPTE - Sport & Entertnmnt Mgmt > SPTE 203 001 > SPTE 203 Chapter 15 Ticketing and Box Office
Rachel Lightner

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About this Document

These notes cover all of chapter 15... - Ticketing and Box Office Management - Tickets - Venue Revenue Sources - Ticket Distribution - Methods of Selling Tickets - Box Office - Ticketing Issues
Introduction to Events and Venues
Professor Jeralds
Class Notes
SPTE 203 Chapter 15
25 ?




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This 2 page Class Notes was uploaded by Rachel Lightner on Saturday October 1, 2016. The Class Notes belongs to SPTE 203 001 at University of South Carolina taught by Professor Jeralds in Fall 2016. Since its upload, it has received 8 views. For similar materials see Introduction to Events and Venues in SPTE - Sport & Entertnmnt Mgmt at University of South Carolina.

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Date Created: 10/01/16
CHAPTER 15: TICKETING AND BOX OFFICE MANAGEMENT TICKETING AND BOX OFFICE MANAGEMENT  Ticketing – Communication o Announcing the facilities polices Financial o No bottles, cans, coolers, cameras, umbrella, backpacks  Ticketing – Financial o Drop count (Count Tickets) o Deadwood (Unsold Tickets) o Turnstile Court TICKETS  Revocable Contracts/License  By legal definition, a ticket for admission is both a limited contract and revocable permit VENUE REVENUE SOURCES  Maximizing Ticket Revenue o Single events o Games tickets o Season tickets o Mini-Game Packages TICKET DISTRIBUTION  Selling Tickets as quickly as possible o Box Office? o Hard Tickets vs. Computerized Tickets o Primary vs. Secondary Market FOUR METHODS OF SELLING TICKETS  Box Office  Outlets  Phones  Internet  Stub Hub o Used to be considered Secondary Source/ Market BOX OFFICE  Develop Manifest o # Of people supposed to be in attendance  Seating Configurations o 360, 270, 180, End Stage, Half house, Center Stage  Pricing  Type of Tickets o Reserved, General Admission, Festival seating o No seating on the floor  Visible and Accessible Locations  Proper Signage  Queue Management o The flow of lines impacts potential revenues  Box Office o Extended Box Office hours o Convenient as possible TICKETING ISSUES  Scalping  Counterfeiting  Current Trends o “The Bar Code” o Dynamic Pricing  Change the price of tickets due to the popularity on that particular day o Paperless Tickets/Buyer Pick-up  Bought tickets on line and have to bring credit card to be able to get into venue  Problem: Didn’t work out well because people who received tickets as presents did not have the credit card with them o Customer Relations Management  Data, Relations


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