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SPTE 203 Marketing and Sales

by: Rachel Lightner

SPTE 203 Marketing and Sales SPTE 203 001

Rachel Lightner

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These note cover all of Marketing and Sales.. - Marketing - Marketing Mix (4 P's of Marketing) - Sponsers - Meetings - Key Marketing Funcations - Target Market - Mass Market vs. Target Marke...
Introduction to Events and Venues
Professor Jeralds
Class Notes
SPTE, 203, Marketing, and, sales
25 ?




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This 3 page Class Notes was uploaded by Rachel Lightner on Saturday October 1, 2016. The Class Notes belongs to SPTE 203 001 at University of South Carolina taught by Professor Jeralds in Fall 2016. Since its upload, it has received 4 views. For similar materials see Introduction to Events and Venues in SPTE - Sport & Entertnmnt Mgmt at University of South Carolina.

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Popular in SPTE - Sport & Entertnmnt Mgmt


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Date Created: 10/01/16
MARKETING AND SALES MARKETING Marketing-the creation and maintenance of satisfying exchange relationships o Creation-product development o Maintenance-continues even after the consumer buys the product o Satisfaction-meets the needs of both parties o Exchange Relationships-both parties get something of value Marketing o Getting customers aware or interested in a product o Management process o An idea your taking producing 4 P’s of Marketing (Marketing Mix) o Product Place (Placement)  Is what the business offers customers to satisfy needs o Place (Placement)  Involves how we make the product available to the consumer o Price  The amount the customer is willing to pay for a product o Promotion  Involves the ways to encourage customers to purchase products and increase customer satisfaction o If you don’t have a product a customer wants, then the rest of the 4 P’s don’t matter Sponsors o Help fund a marketing campaign in return o Exchange of funds/ trade out tickets or signage for the sponsor to put there name on it Meetings o Always be prepared for meetings o Finding the right fit for the company Key Marketing Functions o Product/Service Management  Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs. o Distribution  Determining the best way to get the product to the consumer o Selling  Direct and personal communication with customer  Satisfy current needs and anticipate future needs o Marketing-Information Management  Gathering info about customers o Financing  The budget to sell the item  The ways to assist customers in purchasing your product  0% financing o Pricing  Communicating the value or cost of goods  High price and quality  Low price and high volume  High price with low volume o Promotion  Using advertising and other forms of communication to inform about products  Commercials Target Market o Specific group of people you want to reach o What do you think the typical College Football target market is? o Demographics – needs to be determined before the company tries and sells a product  Age, marital status, gender, educational level, attitudes and beliefs, and income. Mass Market vs. Target Market o MM-using a single marketing strategy or plan to reach all consumers  Started to change in the 50’s and early 60’s  Chewing Gum o TM-focusing all marketing decisions on the specific group of people you want to reach  Segment the market into smaller groups  Use the 4 P’s to focus on those groups Segmentation o Dividing the total market into smaller groups of people who share specific needs and characteristics o When marketing sports and entertainment the most important characteristic of a segment is disposable income SALES Selling o Salesmen  Median for businesses  Selling up and down the ladder  Want to be persistent, selling yourself/team/ides and making it presentable to them  Group sales  Discounts  Promotions  Marketing the team, the place, etc. MARKETING AND SALES EXAMPLE Radio Station o Sales  Have to be creative  Persistent  Phone calls every so often o Marketing goals  Increase sales  Promote events  Long term plan o Process of how  People need to be able to afford this  What radio stations to target  Need to be prepared for every single meeting that you plan on to show your confidence and readiness


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