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Consumer Behavior Week 5 Notes

by: Bridget Dixon

Consumer Behavior Week 5 Notes MKTG 3323

Marketplace > Oklahoma State University > Marketing > MKTG 3323 > Consumer Behavior Week 5 Notes
Bridget Dixon
OK State
GPA 3.9
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About this Document

These notes cover everything we talked about after taking the quiz today in class.
Consumer & Market Behavior
Zachary Arens
Class Notes
Marketing, Consumer, behavior, business




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This 1 page Class Notes was uploaded by Bridget Dixon on Sunday October 2, 2016. The Class Notes belongs to MKTG 3323 at Oklahoma State University taught by Zachary Arens in Spring 2016. Since its upload, it has received 19 views. For similar materials see Consumer & Market Behavior in Marketing at Oklahoma State University.


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Date Created: 10/02/16
Consumer Behavior 10/6/2016 Culture Consumer culture – Societal beliefs that defines what is socially gratifying What does culture do? Gives meaning to objects US: Okay Japan: Money France: Zero Brazil, Russia: butthole US: Good Job Australia: Up Yours! Facilitates communication Idioms – Busy as a bee The ball is in your court Pretty calabashes sour the beer -South Africa proverb Calabash beer – attractive on the surface hides inner flaws Examples of Cultural Misunderstandings Hispanic Radio Ticket Giveaway Large families that are very tight Radio station gives away only two tickets Changed the number of tickets so that it is more appropriate for Spanish families Cultural Norms – Rules that specifies the appropriate behavior in a given Cultural Sanctions – Penalty associated with performing a mom-gratifying or culturally inconsistent behavior Read Chapter 9


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