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Media Literacy Notes, Chapter 1

by: Ashley Pace

Media Literacy Notes, Chapter 1 MMC 1004

Marketplace > University of North Florida > Communications > MMC 1004 > Media Literacy Notes Chapter 1
Ashley Pace
GPA 3.5

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About this Document

These notes cover chapter one of the Media Literacy textbook, and are sufficient preparation for the Chapter 1 quiz.
Media Literacy
Jane Mickler
Class Notes
Media, Literacy, Communications, journalism, Journalism/English, MMC1004
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This 2 page Class Notes was uploaded by Ashley Pace on Sunday October 2, 2016. The Class Notes belongs to MMC 1004 at University of North Florida taught by Jane Mickler in Spring 2016. Since its upload, it has received 3 views. For similar materials see Media Literacy in Communications at University of North Florida.


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Date Created: 10/02/16
Media Literacy Ch. 1 Notes Our Message Saturated Culture - We are exposed to a constant flow of information from media sources, including Hollywood, commercial TV, and the internet - There are 140 million+ book titles in circulation - 1,500 books are published every day - Google has at least 13.4 billion pages - The influence and prevalence of this media is growing rapidly - Technology provides easy access to information-sharing platforms - At least 2 billion internet users worldwide - 300 billion emails, 500 million tweets, and 100 million Facebook photos are shared every day - Social media is the fastest growing, and most popular media platform today - Multitasking is necessary for survival in today’s society Automatic Routines - An automatic routine is a sequence of behaviors that we learn from experience and apply repeatedly - Ex. Brushing your teeth, tying your shoes, etc. - We only retain a small, filtered amount of media information - Media messages = supermarket shopping - Automatic processing controls what we retain from the media’s exposure - Google uses a multitude of algorithms to sort information based on searches, but the algorithms do not determine credibility (Credibility < Popularity) - We have to make sure we are being efficient and intelligent when using automatic routines - Automatic routines are guided by our subconscious - Our subconscious is guided by powerful figures (Parents, politicians, bosses, teachers, religion) - People in positions of power can control some of what we believe (Commercials tell women what is attractive) Increasing Media Literacy - The media uses many tactics to convince us to agree with their opinions - Commercials, television, celebrities, politicians, and the society around us influences what we eat, wear, need, want, say, and do - We need to adjust our habits to accommodate our needs, rather than wants Media Literacy Ch. 1 Notes Class Discussion - Personal choices vs. repeated habits - Growing up means breaking away from automatic routines


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