COMM 370 Week 5 Lecture Notes
COMM 370 Week 5 Lecture Notes COMM370010
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This 2 page Class Notes was uploaded by Heather Cronin on Monday October 3, 2016. The Class Notes belongs to COMM370010 at University of Delaware taught by Angelini,James R. in Fall 2016. Since its upload, it has received 5 views. For similar materials see Theories of Mass Communication in Communications at University of Delaware.
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Date Created: 10/03/16
Week of 9/26-9/30 COMM 370: Theories of Media Communication Week 5 Lecture Notes Selective Perception: people react differently to the same situation o Influenced by wants, needs, attitudes, and/or psychological factors o Deliverer of message may not achieve goal based on how the message is interpreted by the audience o Culture Binocular rivalry: one eye sees one thing, the other eye sees something different (happens in milliseconds). Eventually, the two images flip back-and-forth until a mix of the two is seen Pertaining to culture, you see what you’re familiar with first. You recognize unfamiliar things second. o Physical State A studied asked people what they saw, even though nothing was there. People who were hungrier tended to see food, opposed to those who had eaten more recently o Pre-existing Attitudes Princeton students accused Dartmouth of more penalties than Dartmouth students saw of their own team Selective Retention o Recalling things in accordance with prior attitudes/wants/needs/schemas Schema: mental structure representing something in the world What you retain may not be what actually happened (biased) Media Ownership & News Expectations Media Ownership o Some media is owned by non-media focused organizations May cut costs, less diversity in what media they cover o Chain Ownership Less local coverage, greater resources to local papers, homogeneity in editorial policies for entire chain o Corporate Entanglements Reluctant to report on stories concerning partner companies, less credibility on corporate reports Synergy: stronger message due to the support of many organizations toward a common message Legal controls o Organizations are subject to government regulations May avoid content considered offensive o Can be sued News might avoid risky media content Propaganda o Private media: a business selling a product to other businesses Week of 9/26-9/30 Product: readers, audiences Other Businesses: advertisers o News is filtered to serve as propaganda News’ Five Filters o Ownership: wealth and connections among mass media Concentration of ownership Non-media ownership Increasing profit “Outsider” members on board of directors Courting government favor *6 Largest US Media Conglomerates #1 Comcast #2 Disney #3 News Corporation #4 TimeWarner #5 Viacom #6 CBS o Advertising Prefer middle-upper class audiences See news as a filler around ads—ads are the actual content Avoidance of serious issues in place of entertainment o Reliance on sources Objectivity—information provided by outsider, expert, who is not biased Powerful, insider knowledge Government and business promote their experts as sources o Flack Discrediting things you don’t agree with Can come from advertisers, official government, conservative groups o Anti-ideologies Anticommunism International threat to world peace Focuses news coverage on abuses of those who believe in these ideologies Expectations of News o Accuracy Trained journalists Specialists and experts Few mistakes o Objectivity No bias Attributions of opinions in 3 person Surveillance and facts