ENG 303: Week 4 class notes
ENG 303: Week 4 class notes ENG 303
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This 1 page Class Notes was uploaded by Christina Horton on Monday October 3, 2016. The Class Notes belongs to ENG 303 at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months taught by Kevin Esch in Fall 2016. Since its upload, it has received 19 views. For similar materials see Cinematic Auteurs in Literature at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months.
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Date Created: 10/03/16
Class Notes 9/28 HollywoodHistory The long goodbye: U.S. Movie going in decline Postwar suburban living,farfrom the downtown theatres i) Early 60s –variety of changes to the Hollywood box office ii) Movie going –fact of U.S lifesince1920s era Increased wealth and opportunities for leisure time i) Hollywood making bigger movies sopeople would go to them Televisionbecomes a major competitor for US viewers i) Presence of foreign films ii) postwar genres iii) young viewers aware of new genres 1962: all time box officelow i) averagefilmgoer has changed ii) conservative goers vs.young people with new ideas ofhow films should be Four strategies: i) Diversification a) Not justfilms anymore b) (e.g.,Disneyland/world, Epcot, Universal, Columbia Records, MGM Grand Hotel, Fox, FX channel ii) Conglomeration a) “Part of the Time Warner Family” b) mid 1960s-laissezfaireattitude toward regulation and anti-trust issues c) Logos d) Conglomerates buy theatre chains iii) Outsourcing a) Hollywood studios in business ofdistribution, not somuch production b) Outsideinvestors c) Taxshelters financing d) Ancillary markets from videotapes to Happy Meals! e) Product placement e.g., Coca-Cola advertising for Columbia f) Major media conglomerates control ALL,less opportunity for diversificationand independence iv) “HighConcept”: Spielberg quote a) Complete integration of film concepts and stylewith marketing b) Canbe reduced to a singlememorable image,catchphrase, musical motif/melody c) Max demographic appeal d) Franchising e) Reproduced ina variety of formats f) E.g.,Jaws,Jurassic Park, posters, merchandise etc… Indie Production explodes 1985 – 1990 Major factin rise?Home video market (VHS) VCR spawns a market: i) Hollywood concerned about new technology ii) VCR bad for industry (ultimately didn’t matter) iii) Late80s it became a vital market + industry iv) Home Video seemed an ideal expansionmarket and indie production source v) As the market developed, proved to be largelydriven by theatrical success –manyindie productions by early 1990s