SMAD 101 Chapter 7
SMAD 101 Chapter 7 SMAD 101
Popular in Smad 101: Intro to Media Arts
Popular in Media Arts and Design
This 2 page Class Notes was uploaded by Gab Calderon on Monday October 3, 2016. The Class Notes belongs to SMAD 101 at James Madison University taught by Roger Soenksen, George Johnson in Fall 2016. Since its upload, it has received 10 views. For similar materials see Smad 101: Intro to Media Arts in Media Arts and Design at James Madison University.
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Date Created: 10/03/16
Chapter 7: History: Early books were inscribed by hand and the oldest form of mass communication Publishers were printers too in early America. Paperback was at a low cost due to solider reading to fill up time. Paperbacks began to be pirated forcing to make a copyright law. that is how they lost their popularity. Publishing business became more businesslike due to negotiating the best bottom line for their authors, publishing popular work of fictions while introducing distribution techniques and depending on banks for financial capital due to depressed economy. Paperback came back and large corporations began acquiring book companies. E-books and e-readers increased in Amazons kindle and Barnes & Noble online sources. Books in the digital age: E-books are still lower in revenue than printer books but will still increase by year Printing on demand- go to book store and the book gets printed. E-readers can get books on their phones too Social media and books- books and authors have their own fb pages, or twitter accounts. Also there are sites where aspiring authors can get critiqued on their writing Defining features of books: Books have a large cultural impact. Ex: a book can change the way parents bring up their child Books are the oldest and most enduring of the mass media. Organization of the book: Book publishing industry can be divded into 3 sections PUBLISHERS- industries publish over 100,000 new titles. These type of books can be sorted as trade, religious, professional, book club and mail order, mass market paperbacks, elementary and secondary textbooks, higher education, audiobooks, e-books and other books. DISTRIBUTERS- in traditional method books ship to wholesaler who then ships it to retial outlet where consumers (us) can buy the book. OR We buy a book online and that book is sent to us from the sellers warehouse. RETAILERS- amazon is the biggest retailer then barns & noble. Ownership in the book industry: The book industry is dominated by large conglomerates with interests in other media. Producing the book: Departments and staff = Editorial dept.- deals with authors and selects manuscripts to prepare them for publication. Production dept.- oversees the physical design of the book like the style, type and binding Marketing dept.- supervises sales, promotions and publicity. Business manager- publishing company is responsible for accounting, prepares budgets and makes long range financial forecasts, and deal with internal personnel policies and supervise the day to day needs of the company. Publication process = Editors get their books through submissions by agents, as unsolicited books sents in by authors, and as book ideas generated by the editor. All writers need agent so they can be their voice to the editors when the editors like an idea for a book. Author submits a proposal then contract sings and author begins work. Writer begins making chapters then editor looks over it. While this is happening people are making decisions on the look and interior of the book. The economics of book publishing: A publisher has two main sources of income: the money that comes from the book sales (most important) and subsidiary rights (sales to book clubs, paperback rights and reprint permissions) The book publishing audience: Audience feedback is most wanted from best-seller lists. Nielsen BookScan is a serve that shows sale data to see feedback. Audiences Ages 18-24 have the biggest increase in literary reading (novels, short stories, poems, plays) The book publishing industry: Book industry is small! And has been hit hard by economic turndown.
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