American Media and Social Institutions
American Media and Social Institutions RIM-1020-003
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This 2 page Class Notes was uploaded by Mika Wallace on Tuesday October 4, 2016. The Class Notes belongs to RIM-1020-003 at Middle Tennessee State University taught by Dr. John M Dougan in Fall 2016. Since its upload, it has received 96 views. For similar materials see American Media and Social Institutions in Recording industry at Middle Tennessee State University.
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Date Created: 10/04/16
American Media and Social Institutions Lecture 4 Music Industry No More Albums! Popular song downloads do not mean popular album downloads. The “album” is an antiquated concept. Popular Music Inventing Outrage 1920s Jazz is vilified (too sexual!) 1950s and 60s Rock and Roll decried as too sexual! ◦ Elvis's pelvis (too sexual!) ◦ 1950s sees radio losing programming to TV ◦ Void filled by R&B and Rock and Roll ◦ Hippies! Free Love! (too much sex!) ◦ Criticism of jazz and Rock and Roll have a racist undercurrent 70s: Emergence of disco and punk rock, “alternative” music cultures 80s: Rise of hiphop challenges rocks hegemony, MTV debuts. Parents Music Resources Center forms, attacks “porn rock” 90s00s: Gangsta, Americana, grunge, pop, electronica (now called EDM) nu metal, emo; reinventing the “mainstream” through subgenres Popular Music Reflects Social and Political realities 73 million veiwers see the Beatles on the Ed Sullivan Show (1964) Rock, soul, R&B, and Folk music addressed issues involving civil rights, the woman's movement, the environment, the Vietnam War. HIPPIES! Monterey Pop (1967), Woodstock (1969) MTV “Saves” the Music Industry 1980sMTV explodes rock globally and elevates consumer youth culture ◦ Dress ◦ Language ◦ Pop music as aural and visual medium Popular Music Challenges Tradition Popular music speaks to the heart pf democratic expression ◦ Attacking stereotypes; questioning conditional wisdom; challenging authority. ◦ Yet it can also reproduce stereotypes (sexist, racist, and homophobic) and celebrate greed, violence, and misogyny The Sound of Music Recording industry generates more revenue than all other media except TV What is Oligopoly? Universal Music Group Sony Music Entertainment Warner Music Group American Media and Social Institutions Lecture 4 Music Industry ◦ EMI was part of this oligopoly until its music obligations were purchased by Universal ($1.9 billion) and its publishing division was purchased by Sony ($2 billion) in Novemeber 2011 ◦ The performance world is dominated by Live Nation the industry's largest live event promoter and venue owner. Formerly subsidiary of Clear Channel Communications Protecting Content PMRC, 1985 ◦ Parents Music Resource Center ◦ Wives of politicians ◦ Called for warning labels on explicit content RIAA (Recording Industry Association of America) ◦ Member companies control 95% of recorded music ◦ Agreed to voluntarily assign warning labels in 1986 2 Live Crew (1990) ◦ Sales ban by 2 largest record retailers in U.S. ◦ Record was considered (obscene) ◦ Had a warning sticker Pirated Music Illegal overseas copying and sales ◦ As much at 18% of all sales ◦ $1 billion in lost income Internet file sharing ◦ MP3 files, iTunes music ◦ RIAA vs. Napster, 1999 RIAA fights back ◦ Sued 26 file sharers, 2003 Streaming. The Future Now Spotify Apple Music Google Play Music All Access Deezer Napster MySpace Music BlinkBox Music Radio Sony Music Unlimited Redefines Ownership Controversy over how much artist are paid Streaming as reduced illegal downloading