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Chapter 7 Notes: Making Meaning

by: Lili Notetaker

Chapter 7 Notes: Making Meaning 260

Lili Notetaker
Minnesota State University, Mankato

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Chapter 7: Making Meaning From the reading
Principles of Visual Mass Media
Amy Lauters
Class Notes
Chapter7notes, Makingmeaning, massmedia, Mass260
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This 2 page Class Notes was uploaded by Lili Notetaker on Wednesday October 5, 2016. The Class Notes belongs to 260 at Minnesota State University - Mankato taught by Amy Lauters in Fall 2016. Since its upload, it has received 7 views. For similar materials see Principles of Visual Mass Media in Mass Media Communication at Minnesota State University - Mankato.

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Popular in Mass Media Communication


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Date Created: 10/05/16
CHAPTER 7: MAKING MEANING WHO OWNS SOAP’S STORIES?:  Question of authorship. 3 overlapping layers. Who legally owns a cultural text (its owner), who creates or authors it (its actual author) and who morally owns or authors it (its moral author).  Production of any piece of art depends on a complex division of labor and is the work of an art world or art community.  Highbrow/elite art= characterized by the image of a solitary artist who is revered for his/her unique creative genius & control over what is produced.  Claim to exclusive authorship rights-leads industry participants to dismiss fan interests & attempt to control fan-produced texts.  Soap operas have the most problem of authorship. Its success depends on its appearance of unauthoredness. Soap operas aim for seamlessness.  Head writers= True authors of daytime narratives.  Secondary texts/soap critics= function to perpetuate a particular authorial illusion for serial viewers. FANS’ STRUGGLESGO PUBLIC:  Producers don’t really listen to fan suggestions.  Networks, producers, press agents, fan magazines are increasingly encouraging fans to believe that fans themselves create daytime stories.  Critique from fans is important. They’re the ones who watch ultimately. There’s debate over this. THECYBERWORLD OF FAN DISCOURSE:  BBS=emerging means of fan communication.  BBS dialogue doesn’t’ reveal age, social class, ethnicity, or gender.  BBS- a space where diverse groups of fans can share ideas, hunches, insights, history, insider info, & backstage rumors.  BBS claims seems to work better than public claims.  Some evidence suggests that industry insiders tune in to BBS conversations, casually.


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