Chapter 7 Notes: Making Meaning
Chapter 7 Notes: Making Meaning 260
Minnesota State University, Mankato
Popular in Principles of Visual Mass Media
Popular in Mass Media Communication
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This 2 page Class Notes was uploaded by Lili Notetaker on Wednesday October 5, 2016. The Class Notes belongs to 260 at Minnesota State University - Mankato taught by Amy Lauters in Fall 2016. Since its upload, it has received 7 views. For similar materials see Principles of Visual Mass Media in Mass Media Communication at Minnesota State University - Mankato.
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Date Created: 10/05/16
CHAPTER 7: MAKING MEANING WHO OWNS SOAP’S STORIES?: Question of authorship. 3 overlapping layers. Who legally owns a cultural text (its owner), who creates or authors it (its actual author) and who morally owns or authors it (its moral author). Production of any piece of art depends on a complex division of labor and is the work of an art world or art community. Highbrow/elite art= characterized by the image of a solitary artist who is revered for his/her unique creative genius & control over what is produced. Claim to exclusive authorship rights-leads industry participants to dismiss fan interests & attempt to control fan-produced texts. Soap operas have the most problem of authorship. Its success depends on its appearance of unauthoredness. Soap operas aim for seamlessness. Head writers= True authors of daytime narratives. Secondary texts/soap critics= function to perpetuate a particular authorial illusion for serial viewers. FANS’ STRUGGLESGO PUBLIC: Producers don’t really listen to fan suggestions. Networks, producers, press agents, fan magazines are increasingly encouraging fans to believe that fans themselves create daytime stories. Critique from fans is important. They’re the ones who watch ultimately. There’s debate over this. THECYBERWORLD OF FAN DISCOURSE: BBS=emerging means of fan communication. BBS dialogue doesn’t’ reveal age, social class, ethnicity, or gender. BBS- a space where diverse groups of fans can share ideas, hunches, insights, history, insider info, & backstage rumors. BBS claims seems to work better than public claims. Some evidence suggests that industry insiders tune in to BBS conversations, casually.