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MC101 Notes

by: Dempsey Hankins
Dempsey Hankins
GPA 3.9

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About this Document

These notes are from Week 7. We talked about radio hisstory and the structure of film. I hope they help!
Mass Communication and Society
Dr. Jim Dufek
Class Notes
communication, technology and civilization, film and media studies
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This 5 page Class Notes was uploaded by Dempsey Hankins on Thursday October 6, 2016. The Class Notes belongs to MC101 at Southeast Missouri State University taught by Dr. Jim Dufek in Fall 2016. Since its upload, it has received 14 views. For similar materials see Mass Communication and Society in Mass Media Communication at Southeast Missouri State University.

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Date Created: 10/06/16
MC101Week 7 Notes  Structure of Film o Economics of the industry  All media exist to make money o Genres o Cultural impact o Production o Distribution and exhibition  1. Economics: The Cost o Studio Driven: United Artists, Sony, Columbia, Disney o Foreign Investors o Independent Producers o Banks o These investors are all involved in the production aspects. They invest in this show to make money. They also help with distribution. They have a say in every aspect of production. o The Profits  Theatre Box Office  90/10 (Nut Distribution Model)  Cinemas make no profits off of the movie. They make money off of concessions. They make no money for the first several weeks.  Foreign Box Office  DV/ internet sales  TV  Promotional tie-ins (McD, BK, etc) o Product placement (Actors wear shirts) o Independent distribution (Sundance film fest)  2. Genres o Movie Power—emotional attachment with immediate effect, especially in a theatre where the viewer is insulated without distractions. Suspension of disbelief when viewer surrenders doubts about reality of a story and become caught up in a story. o TEST QUESTION:  Indigenous American Genres  Western  Film Noir  Musical  Film Noir = black film in French. Began in the 30s and remained strong until the 60s. The characteristics of Film Noir are: hard lighting, water, femme fatale, complex narratives, obsessive characters, claustrophobic framing, voice overs MC101 Week 7 Notes  Radio History o Famous People:  Hertz 1860  Marconi sent first signal in 1895  Lee De Forest invented the audion tube 1900  Sarnoff created NBC and ABC  Paley created CBS o Programming:  Music  Mystery  Comedy  Game shows  Sci-fi  Religion, etc  All programming today came from the 30s radio  Test Question: o War of the World led to the idea of social psychology or “social theory”. The investigation into how much the media affects society.  FCC started overlooking TV in 1939.  F.M. was created by George Armstrong in 1939 but was squashed by Sarnoff.  Congress creates CPB (Corporation for Public Broadcast) 1967. (NPR & PBS)  Communications Act of 1984  Telecommunications Act of 1996  LPFM—an alternative to commercial and non-commercial radio with low power FM licenses for libraries, churches, college, small non profits, etc. o Only 100 watts of power o Could reach 5 miles at max  Test Question o Commercial radio is for profit radio. It must be supported by commercial advertising.  Both AM & FM o The FCC distributes the airwaves in various parts of the country based on population, frequency availability and if the region can support the stations. (i.e. is there enough ad money to go around?)  AM is “talk” radio  FM is music radio.  Public Radio is funded by the government. There are no commercials.  NPR creates cultural programming that is not commercially supported: jazz, classical, chamber, long form news, business, law, etc.  Test Question o What sells? Do we request the music or do they provide the music? o Formats—most popular are Hot 100, Country, Rock, Hip-Hop, R&B, etc o Localism—day, date, time, weather, ads, news, etc  Ratings o Arbitron created the portable people meter  This portable device electronically tracks expose to radio, broadcast, TV and cable media s consumers wear it throughout the day.  Niche Programming o An idea borrowed from cable TV that creates programming hat is for a specific audience.  Pandora, Slacker, Spotify, Yahoo, etc  Future of Radio o High Definition Radio o IBOC: In-band on channel. Digital data that allows for multitasking of information. It’s like DVR for your radio.


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