SCOM 1000, Chp. 7 Pt. 1
SCOM 1000, Chp. 7 Pt. 1 SCom 1000
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This 2 page Class Notes was uploaded by Hagar Notetaker on Thursday October 6, 2016. The Class Notes belongs to SCom 1000 at Georgia State University taught by Athanasios in Fall 2016. Since its upload, it has received 5 views.
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Date Created: 10/06/16
SCOM 1000 10/6/16 Chp.7 Rhetorical Theory Probing of messages resigned to influence human though & action Art of using language to persuade & help people narrow their choices o Has humanistic quality Rhetoric: 1. Tries to exert change by using symbols 2. Must be regarded as a helper rather than an explorer 3. Rhetoric must convince audience that new choices are made 4. Rhetoric must narrow audience’s options making these choices 5. May become subtle by not specifying the details of the policies advocated Rhetoric as Art o Creates story out of nothing o Uses words to bring out feelings we may have forgotten o Helps us plan things we may not have considered o Uses common ideas, conventional language, & specific information to influence audience’s feelings & behaviors o Always has purpose rooted in improving the human condition Characteristics of Rhetoric 1. Cooperative Art: Brings 2 or more people together in atmosphere of change 2. People Art: Ordinary & straight forward & works in constraint of envy day logic 3. Temporary Art: Speak today’s language so it changes as time change 4. Limited Art: Only deploy when it can make a difference Frustrating Art: No way guaranteeing 1 approach will fit all situations Scientifically Artistically Demonstrable Creative Rhetorical Socially Philosophically Concerning Reasonable SCOM 1000 10/6/16 o Generative Art: Arguments about “right” & “wrong” produce social knowledge 3 Features o Delineations of good Try to create value that is positive o Resonates to particular audience o Clearly implied policy (Actions) recommendations Functions of Rhetoric o Unburdens Right & wrongs of society (EX: MLK, Rosa Parks) o Distracts Provides enough new information so the people’s beliefs & values are temporarily “forgotten” o Enlarges Offers solutions to problems to expand our abilities, opportunities, & situations “inch by inch” o Names Provides meaning & identification to help audiences become more o Empowers Uplifts minorities, or tool for the oppressed to challenge the status quo & uplift themselves o Elongates Extends Time (makes future seem to be present) Spoken words create concept & idea Vocab: 1. Rhetorical Artifacts: leftovers of rhetorical acts; records that remain and can be re- examined after a speech, letter, debate, editorial, or performance has been created and ended. 2. Rhetoric: Using language to help people narrow their choices among specifiable policy options 3. Associations: Who or what rhetoric is correlated with 4. Disassociation: disconnecting ideas so audience can have a broader view on it
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