New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here


by: kevin

note.pdf 2112


Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

strc 2112
Class Notes
25 ?




Popular in strc 2112

Popular in STRC

This 7 page Class Notes was uploaded by kevin on Thursday October 6, 2016. The Class Notes belongs to 2112 at Temple University taught by in Fall 2016. Since its upload, it has received 5 views. For similar materials see strc 2112 in STRC at Temple University.


Reviews for note.pdf


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 10/06/16
Strategies and Tactics of Persuasion STRC 2112 Section 005 Fall 2016 MWF 12­12:50 Science Ed and Research Center 110A Professor: Abbe Depretis  Office: Weiss 342  Office Phone: 215­204­6071 Office Hours: MWF 11­11:50 and by appt. E­mail: Teaching Assistant:  Rose Howerter Office:  Weiss 233 Office Hours: MW 2­3pm and by appt. E­mail: Teaching Assistant: Connor Phillips Office: Annenberg Hall Atrium Office Hours: T 2­4pm  E­mail: Teaching Assistant:  Nick Robinson Office: Annenberg Hall Atrium  Office Hours: MW 1­2pm E­mail: Overview of the Course       This course looks to investigate the notion of persuasion from two perspectives.  First, we want to develop our  abilities to analyze and critically think through persuasive messages.  We want to recognize these messages and  understand how they persuade us.  Second, we want to develop our abilities to construct and present persuasive  messages.  We want to familiarize ourselves with techniques of persuasion, reflect upon the ethics thereof, and fine  tune our abilities to persuade others.  Please realize that the major emphasis of this class is on the first aspect—how  to analyze persuasion.   Words of Encouragement If you are having trouble understanding the material or are receiving below­passing grades, come and see me so I  can help you address any problems. If you stay on top of this course, hand in all the assignments fully completed  and on­time, you should pass the course. If you don’t do these things, you’re likely to have to take the course again.        Here are three tips for success: 1. Attend class. Class lecture is a live event where the principles of persuasion are explained, exemplified, and  modeled. It can be a place of active learning and increased understanding. Lecture will also have opportunities for  you to earn participation points through both spoken and occasionally written communication. 2. Stay on top of the readings and assignments. Required readings and assignments lead into the tests. Stay on top of them, and you will do well. Fall behind, and you’ll be in trouble. 3 Prepare for mastery of the material, not just acquaintance with it. When I construct exams and assignments, my  baseline grade is a ‘C’. In other words, if you have completed the readings, attended class, paid attention during  lecture, and engaged in classroom discussions, you should be able to achieve a ‘C’ on an exam. If you want to get  above a ‘C,’ you will need to show independent thought, employ additional study techniques, and find connections  between persuasive principles and your own everyday life. I believe in offering students their money’s worth in  terms of instruction, and I believe that holding high standards is a good way to challenge students to do their best  work.  Required Textbook th Larson, Charles U. Persuasion: Reception and Responsibility. 13  Ed. Boston: Wadsworth, 2013. ISBN: 1­111­ 34927­4 I do not recommend using older editions of the book. The textbook is available at the Paley Library reserve desk.  You can check out the book for up to 2 hours at a time. Course Policies 1) All members of the class, including me, will always treat each other with dignity and respect, e.g., no  racial/gender/sexist/homophobic slurs, no talking over one another, no aggressive or violent behavior, etc. 2) All CELL PHONE RINGERS must be turned OFF upon entering the classroom. You may use your  phone/tablet/computer to look at power point slides or other class related material only. Do not use your electronics  in any way that will distract other students. 3) Email:  Temple University requires students to maintain a email account.  You should check this  email account at least once­a­day as I may send out important notices regarding the course.   4) Plagiarism—or any other form of cheating—is not tolerated.  Plagiarism or cheating receives an automatic “F” on the assignment, and, depending upon the nature of the offense, possibly an “F” for the course.  Please be smart about this; it simply isn’t worth it.  I neither enjoy nor wish to report anyone to university authorities.  5) TU’s Academic Freedom Policy: "Freedom to teach and freedom to learn are inseparable facets of academic  freedom. The University has adopted a policy on Student and Faculty Academic Rights and Responsibilities (Policy  # 03.70.02) which can be accessed through the following link: policy_no=03.70.02." 6) Students with special learning needs or assistance should speak with me at the start of the semester so I can  establish the best possible accommodations. Students can also contact Disability Resources and Services at (215)­ 204­1280 at 100 Ritter Annex to arrange proper accommodations. Disability Resources are not retroactive; this  means that you need to make accommodations as early in the semester as possible. Assignments and Grading Exam 1 20% Exam 2 20% Final Exam (Cumulative) 30% Assignments 30%    How to calculate your grade:  Take the percentage on each assignment multiplied by the weighted percentage. Add  all three grades together for your final grade. For example, if you earned a 90% on Exam 1, you would take 90 x .20  = 18.  Grades will be available through the course blackboard website. This website will calculate and weight your grades  for you as well. Please do not contact me via e­mail regarding grades; I cannot send grade information over e­mail. Late Policy Late exams will not be given. Exams must be taken on the day they are assigned. No exceptions will be made except in very rare circumstances (hospitalization, death of an immediate family member, etc.). Our final exam is very late  this year; do not make travel plans that make it impossible for you to attend the final exam. Final exam date changes are only given in the case when a student has three or more documented finals on the same day. Turning in assignments on time is essential for success in the course. Students will receive no credit for assignments  turned in more than 48 hours late. Assignments turned in after the due date but less than 48 hours late will earn half  credit. Under exceptional circumstances and with prior notice students may request and receive a brief extension on  an assignment. Grade Appeals If you have a question or problem with a grade or exam question, I will be happy to discuss it with you.  Students  are required to wait 24 hours before approaching the instructor with an appeal, in order for the student to reflect on  the grade given.  Issues will not be discussed during class time. Your question or appeal must be stated, in writing,  citing your position and why you feel the mark is incorrect, or presented to me during my office hours. Remember,  this is a class in persuasion, so you should create a clear and concise argument based on what you have learned in  the course.  Tentative Schedule of Topics and Assignments Readings should be read before class that day.   Week One                                                                                                                                                               8/29 M:  Introduction to the course 8/31 W:  Introduction to Persuasion  9/2 F:  Persuasion in Today’s Changing World Reading: Chapter 1  Week Two                                                                                                                                                              9/5 M: No Class: Labor Day 9/7 W:  Persuasion in Today’s Changing World Reading: Chapter 1 9/9 F: Persuasion and Ethics in Persuasion Reading: Chapter 2    Week Three                                                                                                                                                            9/12 M: Perspectives on Ethics in Persuasion Reading: Chapter 2 9/14 W: Traditional, Artistic, and Humanistic Approaches to Persuasion Reading: Chapter 3 9/16     F:  Traditional, Artistic, and Humanistic Approaches to Persuasion Reading: Chapter 3  Week Four                                                                                                                                                              9/19 M: Social Scientific Approaches to Persuasion  Reading: Chapter 4 9/21 W: Social Scientific Approaches to Persuasion  Reading: Chapter 4 9/23 F:  The Making, Use, and Misuse of Symbols Reading: Chapter 5  Week Five                                                                                                                                                              9/26    M: The Making, Use, and Misuse of Symbols Reading: Chapter 5 9/28    W: Tools for Analyzing Language and Other Persuasive Symbols  Reading: Chapter 6 9/30 F:  Tools for Analyzing Language and Other Persuasive Symbols  Reading: Chapter 6  Week Six                                                                                                                                                                10/3 M: Tools for Analyzing Language and Other Persuasive Symbols  Reading: Chapter 6 10/5 W: Review for Exam 1 10/7     F: Exam 1  Week Seven                                                                                                                                                            10/10     M: Psychological or Process Premises: The Tools of Motivation and Emotion Reading: Chapter 7 10/12     W:  Psychological or Process Premises: The Tools of Motivation and Emotion Reading: Chapter 7 10/14  F:  Content or Logical Premises in Persuasion Reading: Chapter 8  Week Eight                                                                                                                                                             10/17     M: Content or Logical Premises in Persuasion Reading: Chapter 8 10/19     W: Content or Logical Premises in Persuasion Reading: Chapter 8 10/21     F:  Cultural Premises in Persuasion  Reading: Chapter 9  Week Nine                                                                                                                                                              10/24 M: Cultural Premises in Persuasion  Reading: Chapter 9 10/26 W:     Cultural Premises in Persuasion  Reading: Chapter 9 10/28     F:  Nonverbal Messages in Persuasion Reading: Chapter 10  Week Ten                                                                                                                                                                   10/31     M: Nonverbal Messages in Persuasion Reading: Chapter 10 11/2     W: Review for Exam 2 11/4     F:  Exam 2  Week Eleven                                                                                                                                                          11/7    M: The Persuasive Campaign or Movement Reading: Chapter 11 11/9    W: The Persuasive Campaign or Movement Reading: Chapter 11 11/11 F:  No Class: Online Group Assignment   Week Twelve                                                                                                                                                          11/14     M: The Persuasive Campaign or Movement Reading: Chapter 11 11/16     W: Becoming a Persuader  Reading: Chapter 12 11/18      F:  Becoming a Persuader  Reading: Chapter 12  Week Thirteen                                                                                                                                                        11/21 M: No Class: Fall Break 11/23     W: No Class: Fall Break 11/25         F:  No Class: Fall Break    Week Fourteen                                                                                                                                                      11/28     M: Modern Media and Persuasion  Reading: Chapter 13 11/30     W: Modern Media and Persuasion  Reading: Chapter 13 12/2     F: Modern Media and Persuasion  Reading: Chapter 13  Week Fifteen                                                                                                                                                          12/5 M: The Use of Persuasion in Advertising   Reading: Chapter 14 12/7 W:  The Use of Persuasion in Advertising  Reading: Chapter 14 12/9 F:  The Use of Persuasion in Advertising   Reading: Chapter 14  Week Sixteen                                                                                                                                                        12/12 M:  Final Exam Review  12/21                                         W:             Final Exam            10:30­12:30 in our regular classroom   


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Jennifer McGill UCSF Med School

"Selling my MCAT study guides and notes has been a great source of side revenue while I'm in school. Some months I'm making over $500! Plus, it makes me happy knowing that I'm helping future med students with their MCAT."

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.