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Notes week one

by: Jaaliyah Arrington

Notes week one MKT 470

Jaaliyah Arrington

GPA 3.24

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About this Document

Notes for Chapter One
Global Marketing
Sabrina Terrany
Class Notes
global, Marketing
25 ?




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This 4 page Class Notes was uploaded by Jaaliyah Arrington on Friday October 7, 2016. The Class Notes belongs to MKT 470 at Siena Heights University taught by Sabrina Terrany in Fall 2016. Since its upload, it has received 6 views. For similar materials see Global Marketing in Marketing at Siena Heights University.


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Date Created: 10/07/16
Global Marketing Notes 9/8/2016 Skirting the spirit of GATT and WTO  Loopholes o Some countries reduced tariffs while at the same time increased number and scope of technical standards and inspection requirements  Imposing antidumping duties  Domestic subsidies and economic stimuli o Agriculture o Bailouts The Impact of T ariff (tax) Barriers Tariff Barriers tend to increase: 1. Inflationary pressures 2. Special privileges 3. Government control and political considerations in economic matters Tariff barriers tend to weaken: 1. Supply and demand patterns 2. International relations (they can start trade wars) Tariff barriers tend to restrict: 1. Manufacturer’ supply sources 2. Policies available to consumers 3. Competition Protests Against Global Institutions  “anti-capitalist protestors” complain against the WTO, and IMF, over the unintended consequences of globalization that include: 1. Environment concerns 2. Worker exploitation and domestic job losses 3. Cultural extinction 4. Diminished sovereignty of nations Historical Perspective in global business History helps define a nation’s “mission” Chine: Vigilant of foreign influence  First opium war and the treaty of Nanjing (1839-1842) o British traders forced a gateway into xenophobic China  Second Opium war (1857-1860) o British and French forces destroyed the summer palace in Beijing History is subjective  Subjective perception of its history is crucial in understanding a nation’s business and political culture Manifest destiny and the Monroe doctrine th th  The basis of U.S foreign policy in the 19 and 20 centuries o Manifest Destiny means that Americans were chosen people ordained by God to create a model society  Referred to the territorial expansion of the us from the Atlantic to the pacific  Justified the U.S. annexation of Texas, Oregon, New Mexico. And California  Roosevelt Corollary 9-13-2016 Religion and family planning  Religion plays a major role in attitude about family size and family planning  Many religions discourage or ban family planning and thus serve as a deterrent to control Ex.) Nigeria- country has a strong Muslim tradition in north and a strong Roman Catholic in the east & both favor large families Population Decline and Aging  Birthrates in western Europe and Japan have been decreasing since the early or mid 1960s o More woman is choosing careers over children o Couples are deciding to remain childless U.N. Projection  People aged 65 to84 o From 400 million to 1.3 billion (3x increase) Worker shortage & Immigrations  Free flow of immigration will help ameliorate the dual problems of explosive population expansion in less developed countries and worker shortage in industrialized regions 9-20-2016 Hofstede Study (studied 90,000 people in 66 different countries) Individualism/ Collective Index (IDV)-focuses on self orientation o Australia 90=score Power Distance Index(PDI)-focuses on authority o Guatemala 95=score Uncertainty Avoidance Index(UAI)-focuses on risk orientation o Japan 92=score Masculinity/ Femininity Index- focuses on assertiveness and achievement Knowledge of the management style- the business culture, management values, and business methods and behaviors existing in a country willingness to accommodate the differences are an important key to success Required Adaptation  Adaptation is a key concept in international marketing  To successfully deal with individuals, firms, or authorities in foreign countries, managers should exhibit: o Open to tolerance o Flexibility o Humility o Justice/fairness o Ability to adjust to varying tempos o Curiosity/interest o Knowledge of the country o Liking for others o Ability to command respect o Ability to integrate oneself to its environment Cultural Imperatives, Electives and Exclusives  Cultural imperatives are the business customs and expectations that must be me, conformed, recognized and accommodated if relationships are to be successful  Cultural electives relate to areas of behavior or to customs that cultural aliens may wish to conform to or participate in but that are not required  Cultural exclusives are those customs or behaviors reserved exclusively for the locals and from which the foreigner is barred and must not participate o Religion is an example, do not go into a Muslim country and pretend to be Muslim (wearing a hijab, fasting, etc.) American culture and impact Ways in which us culture has influenced managements style include, but not limited to, the following: 1. “master of destiny” viewpoint 2. Personnel selection and reward based on merit 3. Independent enterprise as the instrument of social action 4. Decisions based on objective analysis 5. Wide sharing in decision making 6. Never ending quest for improvement (older people such as ppl in 40s go back to school) 7. Competition produces efficiency Management styles around the world 1. Personal life (Sweden, France) i. Moved to 30 hours a week 2. Communication Styles 3. Formality and Tempo 4. P-Time vs. M-Time 5. Negotiations Emphasis High Context vs. Low Context  High context cultures see it easier to understand those of low context cultures (Japanese, Arabian, Latin America, Spanish, Italian, English(UK), French, North America (US), Scandinavian, German, Swiss)from highest to lowest  Those of low context cultures find it hard to understand those of high context culture  Avoid language and cultural understandings 9-22-2016 Business Ethics Corruption What is corruption?  Profits (Marxism) being greedy  Individualism(Japan) not concerned about others  Missionaries (China)  Intellectual property laws (Sub Sahara Africa)  Currency speculation (southeast Asia) -Corruption varying defined from culture to culture -The Foreign Corrupt practices act 1979: imprisonment for bribery Bribery: Variations on a theme Bribery: Voluntarily offered payment by someone seeking unlawful advantage Extortion: Payments are extracted under duress by someone in authority from a person seeking only what they are lawfully entitled Lubrication: Involves a relatively small sum of cash, a gift, or a service given to a low-ranking official in a country where such offerings are not prohibited by law Subornation: Involves giving large sums of money frequently not properly accounted for


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