New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Guest Speaker Dave Oakes

by: Stephanie Lawrence

Guest Speaker Dave Oakes APRD 1001

Stephanie Lawrence


Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Account Director for Grenadier
Idea Industries
Melinda Cheval
Class Notes
25 ?




Popular in Idea Industries

Popular in Advertising, Public Relations and Media Design

This 4 page Class Notes was uploaded by Stephanie Lawrence on Saturday October 8, 2016. The Class Notes belongs to APRD 1001 at University of Colorado at Boulder taught by Melinda Cheval in Fall 2016. Since its upload, it has received 161 views. For similar materials see Idea Industries in Advertising, Public Relations and Media Design at University of Colorado at Boulder.

Popular in Advertising, Public Relations and Media Design


Reviews for Guest Speaker Dave Oakes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 10/08/16
Friday, October 7, 2016 Dave Oakes Account Director, Grenadier, Boulder ~CU advertising graduate ~EVB, Factory, CP&B, Grenadier *Started at CP&B internship—> 7 1/2 years *Ending at Grenadier ~Ad Agencies *Not Mad Men—> complete opposite *exists to solve problems *inspire change and action, different status quo -Dove Beauty Champaign *have to sell a product—. truly what they do *manufacturing or service -Service *advertising is a service business *process is the end-all *great work is a bonus -Manufacturing *advertising is manufacturing business *process is important, but means to an end *great work is the mission ~How Ad Agencies Work *Start with Information -talk to client and explore consumers, brand, product 1 Friday, October 7, 2016 *Insights -find problem or idea *Inspiration -how to change the idea—> brief *Present -present creative, manage client feedback, revise, repeat, approvals *Optimize -test creative, lock creative *Produce -go on shoots, produce creative, managing budgets -produce as much work as you can -”best part” -keep up with work ~NO SET PROCESS—> no process *all of these steps are usually mix matched, can’t be ridged *start by finding the why behind the brand -Simon Sinek produced the idea/process of Why—>How—>What EX. Sports Authority ~All things sporting good ~The fun was taken out of sports because the competitiveness became incredibly overwhelming ~Bringing back the good in sports EX. Adidas ~Doing something new ~Create something (creativity) 2 Friday, October 7, 2016 ~Structures of AD agencies *agencies ref in sizes from 2 people to 200,00 people Account People (Dave)—> the outward facing people of the agency Creatives—> the idea makers, the heart and soul of the creative agencies Producers—> make things happen Planners—> research, insights, and partners UX—> idea making and consumer interaction Developers—> solving problems, making things simpler *constantly evolving as clients budgets get smaller for relationships and shift to project based -working on a project for 4 months and signing a contract and moving on *role is to be mercenaries with specialized skills that care deeply about our clients success *SOW— amount of hours a project will take X cost, agencies make money in the form of fee (labour hours). Investing not only time, but care in to a brand. ~What Dave Does *extracting the very best possible work from other departments of the agency *have to be the second best of every job in the agency, except communication ~Got into advertising because it was a mix of three things he loves: creativity, problem solving, and people *“The client-agency relationships needs to start way upstream of the communications brief. Clients need to invite agencies in tot he depths of their business, to share all of their data and to welcome a fresh point of view on their business, marketing, and communication problems. Let’s have brainstorm sessions to generate potential problems, then refine based on which problems have the most potential to transform the business.” -Kofi Amoo-Gottfried EX. Old Navy *have different online and in store systems 3 Friday, October 7, 2016 ~Creates an app, Snap Appy, that gets people coming back to Old Navy *solves their business problem, connecting the 2 systems *Small agencies have their advantages -closer to client EX. Rio Grande *in their business 24/7 *Large Agencies -starting at a large agencies because it gives you more opportunities to meet people and figure out what you are interested in 4


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Janice Dongeun University of Washington

"I used the money I made selling my notes & study guides to pay for spring break in Olympia, Washington...which was Sweet!"

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."


"Their 'Elite Notetakers' are making over $1,200/month in sales by creating high quality content that helps their classmates in a time of need."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.