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e media survey: Chapters 6 & 7 ( radio and film)

by: Marjan Notetaker

e media survey: Chapters 6 & 7 ( radio and film) EMDT 1070

Marketplace > University of Cincinnati > Electronic Media Technology > EMDT 1070 > e media survey Chapters 6 7 radio and film
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About this Document

these notes are a summary of the two chapters (film & radio).
E Media Survey
Professor Lou Olenick
Class Notes
Film, radio, movie, Media, broadcast, emediasurvey
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This 3 page Class Notes was uploaded by Marjan Notetaker on Sunday October 9, 2016. The Class Notes belongs to EMDT 1070 at University of Cincinnati taught by Professor Lou Olenick in Fall 2016. Since its upload, it has received 14 views. For similar materials see E Media Survey in Electronic Media Technology at University of Cincinnati.

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Date Created: 10/09/16
CHAPTER  SIX   Film     The  chapter  begins  with  the  history  of  films,  from  it  entrepreneurial  beginnings  thr ough  the   introduction  of  its  narrative  and  visual  language,  to  its  establishment  large,  studio  run  industry.  It   details  Hollywood’s  relationship  with  its  early  audience  and  changes  in  the  structure  and  content  of   films  resulting  from  the  introduction  of  te levision.  It  also  looked  at  the  contemporary  movie   production,  distribution  and  exhibition  systems  and  how  convergence  is  altering  all  three,  the   influence  of  the  major  studios  and  the  economic  pressures  on  them  in  an  increasingly  multimedia   environment.  It  also  highlights  on  the  special  place  movies  hold  for  us  and  how  ever  younger   audience  and  the  films  that  targets  them  may  affect  our  culture.     History   In  1873  former  California  governor  Leland  Stanford  needed  help  in  winning  a  bet:  he  had  made  a  bet   with  a  friend  convinced  that  a  horse  in  full  gallop  had  all  feet  of  the  ground,  he  had  to  prove  it  so  he   hired  photographer  Fadweard  Maybridge  who  worked  on  it  for  four  years  before  finding  a  solution.   In  1877  Maybridge  arranged  a  series  of  still  cameras  along  a  stretch  of  racetrack.  As  the  horse   sprinted  by,  each  camera  took  its  picture.  The  resulting  photographs  won  Stanford  his  bet  and  also   sparked  an  idea  on  Maybridge  causing  him  to  develop  Zoopraxiscope -­‐  a  machine  for  projecting  slides   into  a  distant  surface.  The  Lumiere  brothers  made  the  next  advancement.  In  1895  they  patented  the   Cinematographic  device  that  both  photographed  and  projected  action.  By  1890‘s  French  filmmaker   George  Melies  began  making  narrative  motion  pictures  exhibiting  one  scene,  one  shot  movies  but   soon  began  making  stories  made  on  sequence.  He  made  the  film’  A  trip  to  the  moon’  in  1902.  Other   scientists  such  as  Edwin  S.  Porter  improved  on  using  movies  to  tell  a  story.  The  first  sound  films  were   that  one’s  produced  by  warner  brothers  in  1 920.   The  industry  prospered  not  just  because  of  its  artistry,  drive  and  innovation  but  because  it  used   these  to  meet  the  needs  of  a  growing  audience.  Movies  like  books  are  a  culturally  special  medium.   They  hold  very  special  place  in  the  people’s  culture. Trends  and  convergence  in  movie  making.   •  Conglomeration  and  blockbuster  movies •  Concept  movies—making  movies  simple  and  easier  to  understand •  Audience  research¬¬¬¬—before  movies  are  released,  the  concept,  plot  and  characters  are   subjected  to  market  testing.  Often  trailers  are  produced  and  tested  with  sample  audience.   •  Sequels,  remakes  and  Franchise —these  are  movies  produced  with  the  intention  of  producing   several  more  sequel  e.g.  prison  break. •  Merchandise  movies—this  are  movies  produced  to  generate  in terest  for  non-­‐film  products  as  for   their  intrinsic  value  as  movies.   The  developing  media  literacy  segment  discussed  “recognizing  product  placement”  were  it  emphasis   recognition  of  advert  placements  in  scripts  as  a  valuable  literacy  skill.   CHAPTER  SEVEN   Radio,  Recording  and  Popular  Music.     Technical  and  social  beginning  of  both  radio  and  sound  recording  is  discussed  in  this  chapter.  It   highlights  the  coming  of  broadcasting  and  hoe  the  growth  of  regulatory  organization  led  to  the   mediums  “golden  age”  the  heart  of  the  chapter  covers  how  television  changed  radio  and  produced   the  medium  with  which  we  are  now  familiar  with.  It  also  reviewed  the  scope  and  nature  of   contemporary  radio  especially  its  rebirth  as  a  local,  fragmented,  specialized  medium.  It  examine s   how  these  characteristics  save  advertisers  and  listeners.  The  chapter  then  explores  the  relationship   between  radio,  the  modern  recording  industry,  popular  music  and  the  way  new  technologies  serve   and  challenge  all  three.     History     In  1906  on  Christmas  eve,  the  first  radio  broadcast  was  aired  at  Bran  rock,  this  was  as  a  result  of   cumulative  success  by  scientists  such  as  Guglielmo  Marconi,  Reginald  Fessenden,  James  Clark   Maxwell,  Henrich  Hertz,  etc.  his  listeners  were  sailors  at  sea  and  a  few  newspaper  hous es  equipped   to  receive  the  transmission.  Later  that  same  year  American  Lee  De  Forest  invented  “audion  tube”  as   vacuum  tube  that  amplified  wireless  signals.  This  made  possible  for  reliable  transmission  of  clear   voices  and  music. Sound  recording  started  in  1 887  with  the  invention  of  the  ‘talking  machine’  a  device  for  replacing   sound  by  that  used  a  hand  cranked  grooved  cylinder  and  a  needle  passing  along  the  groove  of  the   rotating  cylinder  and  hitting  bumps  was  converted  into  electrical  energy  that  activates  a  diaphragm   in  a  loud  speaker  and  produced  sound—this  invention  was  made  by  Thomas  Edison. On  September  30,  1920  a  Westinghouse  executive,  impressed  with  press  accounts  of  the  number  of   listeners  who  were  picking  up  broadcasts  from  the  garage  radio  station   of  Frank  Conrad,  asked  him   to  move  his  operation  to  Westinghouse  factory  expand  his  power  and  on  October  27  1920   experimental  station  8XK  in  Pittsburgh  received  a  license  from  the  department  of  commerce  to   broadcast.  On  November  2  KDKA  made  the  first  comme rcial  radio  broadcast  announcing  the  results   of  the  presidential  election  that  sent  Warren  G.  Hardy  to  the  White  House.     Scope  and  Nature  of  the  Radio  Industry   •  Radio  is  local •  Radio  is  Fragmented •  Radio  is  specialized •  Radio  is  personal •  Radio  is  mobile     Radio  as  an  advertising  medium :  advertisers  enjoy  the  specialization  of  radio  because  it  gives  them   access  to  homogenous  groups  of  listeners  to  whom  products  can  be  pitched.     Trend  and  Convergence  in  Radio  and  Sound  Recording .     Emerging  of  changing  technologies  has  affected  the  production  and  distribution  aspects  of  both  radio   and  sound  recording.   •  The  impact  of  television:  television  fundamentally  altered  radio  structure  and  relationship  with  its   audience.  Television  specifically  MTV  introduction  in   1981  altered  radio—record  relationship  as   music  are  now  released  on  MTV  instead  of  radio. •  Satellite  and  Cable:  the  convergence  of  radio  and  satellite  has  aided  the  rebirth  of  radio  as  music   and  other  forms  of  radio  content  can  now  be  distributed  in  expen sively  to  audience  through  satellite.   •  Mobile  phone •  Terrestrial  digital  radio       •  Web  radio  and  podcasting In  the  chapters  developing  media  literacy  skills  segment -­‐  the  issue  of  shock  jokes  was  discussed.  This   Baran  poses  a  question  as  to  whether  litera te  individual  would  allow  this  shock  jokes  to  exits.      


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