BUS-110-M1D Week 8 Chapter 12 Terms
BUS-110-M1D Week 8 Chapter 12 Terms BUS-110-M1D
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This 2 page Class Notes was uploaded by Ryan Notetaker on Sunday October 9, 2016. The Class Notes belongs to BUS-110-M1D at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months taught by Leruth M. Sisson in Summer 2016. Since its upload, it has received 6 views. For similar materials see Introduction to Business in Business at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months.
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Date Created: 10/09/16
advertising- a way for businesses to get the news out about their products or services whether it be through television commercials, magazine ads, or radio commercials brand- name, symbol, design, etc. that is patented to a speciﬁc company brand equity- a brand’s value cannibalization- new product or service that takes attention away from other products or services of a company consumer products- personal use consumer promotion- used for prompt sales; examples include coupons, samples, displays, etc. integrated marketing communication- marketing through a variety of sources to express an impression personal selling- one-to-one person selling positioning statement- how someone would like the market to see a product product- physical goods sold by a company product differentiation- the traits that make a product or service different from another company’s product life cycle- sales and proﬁts and how they change over time product line- products having a close relation to one another product mix- total product lines and individual items sold by one place promotion- trying to increase a consumer’s interest in a product by giving a lot of information, persuasion, and reminders promotional channels- how an organization promotes its products and services public relations- positive relationships with a ﬁrm’s different social groups such as employees and customers pull strategy- creating demand so they “pull” products through channels of distribution quality level- the ability and quality of a product to perform its described functions “push” strategy- heavy promoting of a product or service sales promotion- marketing techniques that are meant to increase sales trade promotion- increase number of wholesalers and retailers to promote speciﬁc products more and more over a short time period