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BUS-110-M1D Week 8 Chapter 12 Terms

by: Ryan Notetaker

BUS-110-M1D Week 8 Chapter 12 Terms BUS-110-M1D

Ryan Notetaker

GPA 4.0

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About this Document

Overview of Chapter 12 terms
Introduction to Business
Leruth M. Sisson
Class Notes
business, Advertising, brand, equity, cannibalization, Consumer, products, promotion, integrated, Marketing, communication, Personal, Selling, positioning, Statements, Product, differentiation, life, cycle, line, mix, channels, Promotional, Public, relations, Pull, Push, strategy, quality, level, sales, trade
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This 2 page Class Notes was uploaded by Ryan Notetaker on Sunday October 9, 2016. The Class Notes belongs to BUS-110-M1D at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months taught by Leruth M. Sisson in Summer 2016. Since its upload, it has received 6 views. For similar materials see Introduction to Business in Business at 1 MDSS-SGSLM-Langley AFB Advanced Education in General Dentistry 12 Months.


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Date Created: 10/09/16
advertising- a way for businesses to get the news out about their products or services whether it be through television commercials, magazine ads, or radio commercials brand- name, symbol, design, etc. that is patented to a specific company brand equity- a brand’s value cannibalization- new product or service that takes attention away from other products or services of a company consumer products- personal use consumer promotion- used for prompt sales; examples include coupons, samples, displays, etc. integrated marketing communication- marketing through a variety of sources to express an impression personal selling- one-to-one person selling positioning statement- how someone would like the market to see a product product- physical goods sold by a company product differentiation- the traits that make a product or service different from another company’s product life cycle- sales and profits and how they change over time product line- products having a close relation to one another product mix- total product lines and individual items sold by one place promotion- trying to increase a consumer’s interest in a product by giving a lot of information, persuasion, and reminders promotional channels- how an organization promotes its products and services public relations- positive relationships with a firm’s different social groups such as employees and customers pull strategy- creating demand so they “pull” products through channels of distribution quality level- the ability and quality of a product to perform its described functions “push” strategy- heavy promoting of a product or service sales promotion- marketing techniques that are meant to increase sales trade promotion- increase number of wholesalers and retailers to promote specific products more and more over a short time period


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