JMC 101: Media Literacy Notes
JMC 101: Media Literacy Notes JMC101
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This 9 page Class Notes was uploaded by Jade Humphrey on Monday October 10, 2016. The Class Notes belongs to JMC101 at Marshall University taught by Dan Hollis in Fall 2016. Since its upload, it has received 12 views. For similar materials see Media Literacy in Journalism and Mass Communications at Marshall University.
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Date Created: 10/10/16
Media Literacy Notes 8/23/16 All Media messages are constructed o For appeal o For getting their message across Media has rules o Headlines; what will catch the attention of the audience o Foreboding/mood adjusting music or sounds; what will arise certain feelings or moods in the audience o Camera angles; controlling what the audience sees, which can correlate to how they feel or react Media constructs a reality that might differ from the true reality Media is perceived differently by each person There are embedded values in every form of media Media sometimes is the most common medium for knowledge, even if that information is incorrect o Ex. Is Hinduism a mainstream religion? You wouldn’t know it is, because the media doesn’t usually portray Hinduism as a mainstream religion Media is driven by a profit or power source *Side note* Brain often takes shortcuts Media Literacy Notes 8/25/16 12 Themes of JMC 101 1. Media’s Intersection with Culture o Culture: totality of o Media reflects and affects society *Side Notes* Cultural Imperialism our media influenced in the world and shapes their identity and influences other cultures 2. Money Money will come up all the time when discussing media Concentration of Ownership: media is owned by a certain amount of people Media owners are in it to make money 3. Advertising EXTREMLEY important to media The main way the media makes money Ads don’t need traditional media to get message out anymore Ads know how to subconsciously influence you to want to buy a product 4. Impact of Technology Makes knowledge almost instantaneous 5. Media Abundance Most platforms for media More media in our lives than ever before *Side Question* too many choices in media? Buyers regret Stuff is left out 6. Fragmenting Audiences Media picks and chooses media Picks it’s demographic to sell too Picks it’s audiences to sell to Sometimes stereotypical 7. Legal Issues How much should the government stick their nose in the media’s business? Government Intervention vs. Freedom of Expression Diversity of media 8. Media Responsibility Mostly, the quality of media is average, but we accept it Does the media have a responsibility to lift us up as a society? 9. Lifespan of Media Familiar is important to us Media works in this aspect Lifespan even shorter than ever before 10. Blurring of the Lines The difference between news and entertainment? Talk show hosts: journalists? RomComs 11. Analytics Numbers and Stats integrated in the media Cookies; the media knows that you like and where you’ve been The media knows how to create moneymakers based on this idea Media Literacy Notes 8/30/16 Television Average American spends 5 hours a day (35 hours a week) watching TV/ any video programming More money is spent on TV ads than any other medium TV Delivering Systems Those using broadcast airways Vs. Those not using broadcast airways The Gov. regulates the public airways through the FCC to guard against indecent content ~ Side Note: Through the public airways, cable is invited into your home Broadcasters need a license in order to operate on public airways PICON standard – standard mechanism by which the FCC operates on in order for broadcasters to keep their license P – Public I – Interest C – Convenience O – And N – Necessity Broadcasting revenue comes from TV advertising Cable Cable is invited into your home, and not regulated in the same way Broadcast TV is. Internet TV; Netflix, Hulu.. Appeal: Instant entertainment Cheaper No commercials ~ CordCutting: using nontraditional means to watch TV such as Netflix, Hulu, YouTube, etc. Questions to Consider: Fairness: Is it fair that broadcasters must operate with different rules than cable? How soon until traditional media is taken over by the Internet? Brief History of TV: Philo Farnsworth invented TV in 1920’s 50’s: TV boomed 60’s: TV was controlled by 3 broadcast networks Primetime TV – Saved entertainment for when they know people will most likely be watching Fringe time – when local stations put best entertainment on ~ June 12, 2009 Broadcasters had to operate in digital TV Market How does broadcast TV get to you? Public Airways ~ Major Cities are TV markets: #1 NYC #2 L.A. #3 Chicago #4 Philadelphia #67 Huntington/ Charleston Carriage fees = Subscriptions Shows or producers must pay people to be on system or network / cable providers or MSO Multitude of Choices The average person watches 17 channels ~Largest MSO – Comcast Cable MSO’s have all the power, in order to join networks, smaller networks must kiss their asses by… Lowering carriage fees By giving the company or part of it to the MSO A La Carte Cable PickandPay, refers to a pricing model for pay television services in which customers subscribe to individual television channels Cable shows get programming from networks they are affiliated with ~ Syndication people who own shows that sell their shows to the highest bidder. They figure out highest bidder through Ads. OffNetwork Syndication reruns; shows that made it big on a network but now are reran for a profit FirstRun Syndication – First time any show is seen on this network ex. Game shows, talks shows, etc. ~ They make money in the long run ~ Media Literacy Notes 9/1/16 Television Day 2 Ratings – How large an audience is All about Ads Determined by number of people watching your show divided by the total number of TV household’s times 100 ~ Number of people/total number of household’s x 100 = show rating Neilson company American media firm that measures TV ratings by using this formula ~ Flaws in the system: Can’t measure everyone; every household they measure, represents 3,000 other homes Might not be watching the Ads Neilson work is expensive, plus they only evaluate 4 months out of the year Sweeps months; Feb, May, Jul, Nov Networks air best shows on during those months Social TV Networks Looking for engagement of audience Award shows, reality shows, competitions Again, audience might not be engaged with the Ads. Most are usually focused on social media Demographics Advertisers sell their product to 1849 year olds. They target 18 year olds more because… More impressionable Impulse buyers ~ Sometimes, networks care more about demographics than audience Impact of Technology ~ Research tells us that police officers think they can tell when you’re lying Technology is there, so networks might be reading too much into numbers Timely News Time is important in media Idea of “newness” is important In TV, programming is depicting shows when they want, appointment TV ~ Binge watching – watching shows back to back Research tells Netflix that comedies are the least Binge worthy Thrillers are the most Binge worthy Time Slots When the network says that show is going to aim. Time slot matters, based on when people will be watching The day your show airs matters. Sunday is the most watched, then it progresses from most to least until Sunday again. Monday, Tuesday, Wednesday, Thursday, Friday, Saturday (Least) ~ NFL Sunday night football is the most watched show last year Ads crave Thursday night to hopefully better influence people to buy things they see on Ads.
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