Visual Design Wk 2 Notes
Visual Design Wk 2 Notes VCD- 37000 - 005
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Popular in Visual Design
VCD- 37000 - 005
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This 2 page Class Notes was uploaded by Megan Angelo on Monday October 10, 2016. The Class Notes belongs to VCD- 37000 - 005 at Kent State University taught by Robert L. Keleman in Fall 2016. Since its upload, it has received 4 views. For similar materials see Visual Design For Media - Advanced in Visual Design at Kent State University.
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Date Created: 10/10/16
VCD WK 1 What is VCD? - Interested in: - Photo – illustration - Design Visual: pertaining to sight - Advertising - Understand the audience Communication: verbal/non-verbal - Exchange of thoughts, opinions or info by speech, writing or signs o Written o Body language Design: to form, or conceive ideas; to plan (clear labels) - Inform - save lives - Teach -conserve resources - Guide democratic process (ballets) - Beautify (significant reason) - Further agenda - Entertain 2D- height/width 3D- height/width/depth (packaging) 4D- Height/width/depth/space and time Art vs. Design - Design is art with a purpose Good Art - Interpreted and sends a message that is different to everyone Good design - Understood and should send the same message to everyone Aspects of Design - Form- shapes/ abstraction - Content- words, images, meaning Visual Language - Communicate an idea with images - Dot, color, line - Context- the space in which these elements are places o Part of design Design Terms and Principles - Forms, components and relationships used in design Visual Vocabulary Abstraction: a simplified object Figures/ground: foreground and background of an image Closure: viewer’s perception completes an incomplete shape Frame: (of reference): edges of the composition o Tells the design story Forms 1D 2D Point Line Plane Volume Unity: relationships in design are harmonious (agree) repetition with variation: a dissimilar duplication of styles, shapes, colors, types etc. Rhythm: a strongly regular repeated pattern Anomaly: a dissimilar or irregular element in a context of regularity Texture: a feeling or appearance of a tactic surface Pattern: a consistently repeated element Balance: a state of stability in a composition Symmetry: equal balance; mirror image Asymmetry: creating equal balance using variety in size, shape, and space (optimal choice) Hierarchy: visual order of importance Contrast: design differences- bigger difference equals higher hierarchy Proximity: a relative closeness or grouping of elements Proximity: a relative closeness or grouping of elements Focal point/dominance: obvious starting point by using contracts Scale/proportion: relative size in comparison to nearby elements and human size Space/white space: negative area- does not include major design elements Direction: alignment or orientation of elements- suggests movement Alignment: elements positioned on an axis (L,R, Center) for organization Concentration: designed to lead the eye to one area Radiation: an arrangement suggestion elements emanate from a single point- come out of a point Gradation: a progressive change in elements that creates movement Value: the relative light/ dark of a color, including black Time/motion: texture/ type Layering/transparency: overlapping of elements to create illusion of 3D in a 2D space Gestalt: when elements and meaning work together to create a unified dynamic (movement, energy, and change) design Form Function C _______________________ Cumulative perception Dynamism: an appearance of movement- it works!
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