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Visual Design Week 4 Notes

by: Megan Angelo

Visual Design Week 4 Notes VCD- 37000 - 005

Megan Angelo

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About this Document

Basic Typography
Visual Design For Media - Advanced
Robert L. Keleman
Class Notes
25 ?




Popular in Visual Design For Media - Advanced

Popular in Visual Design

This 2 page Class Notes was uploaded by Megan Angelo on Monday October 10, 2016. The Class Notes belongs to VCD- 37000 - 005 at Kent State University taught by Robert L. Keleman in Fall 2016. Since its upload, it has received 3 views. For similar materials see Visual Design For Media - Advanced in Visual Design at Kent State University.


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Date Created: 10/10/16
VCD- Basic Typography Gutenburg- moveable type Blackletter- type Type Anatomy: x-height: x Stroke/stem- T p Cap height T Counter- O P a ascender h Serif- r n descender y Legibility: recognition of letters- ability to read Readability: ability to read text Letter spacing - Kerning: 2 letters only negative= tighten - Tracking: all letters positive= loosen - Leading: line spacing Line length: 35-65 characters 9/11 9/16 9/14 leading Flush alignment FL/RR – most common Text Breaks to avoid - Widow - Ajdjd dkjdkjdkjldkj Kdkjdjd one-word left over Dkjdkjdkjd Dkdk - Orphan- short type left over- previous/ end of paragraph - Space bar is not a tool with type - Also paragraph spacing Special characters - Insert special characters- glyphs Em= actually break-in idea  En- time frame Type Classification: th Old style: 15/16 Century Garamond- France th Transitional: 18 Century Time New Roman th Modern: late 18 Century Bodoni no brackets th Sans Serif: early 19 Century Univers no serifs th Slab Serif: mid19 Century Serifa Egyptian heavy serifs 6 Picas- 1 inch 12-1 P 72 pts= 1 inch th Script: 15 Century Kaufmann th Display- 19 Century- Rosewood Headlines only Hybrid- mixed characteristic Amoebia Internal Structure: The grid- column/rows o Grid gutter- between rows and columns o Margin- grid structure o Module intersection rows and columns o Grid alignments, consistent, production, organization Single- column grid - novel Multi-column grid- text/ images - magazine Type family- Univers All Smiths Type face- Univers 65 Bold Family Type font- Univers 65 Bold 16 pt Me


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