Wk 5 Visual Design Notes
Wk 5 Visual Design Notes VCD- 37000 - 005
Popular in Visual Design For Media - Advanced
Popular in Visual Design
VCD- 37000 - 005
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This 1 page Class Notes was uploaded by Megan Angelo on Monday October 10, 2016. The Class Notes belongs to VCD- 37000 - 005 at Kent State University taught by Robert L. Keleman in Fall 2016. Since its upload, it has received 4 views. For similar materials see Visual Design For Media - Advanced in Visual Design at Kent State University.
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Date Created: 10/10/16
VCD Color in Design Week 5 Color in Design: element that is used for organization, emphasis, and or direction Hue: the identity of color Ex.) red, yellow, blue, green) Saturation: a color’s intensity or purity Temperature: warm (yellow undertone) cool (blue undertone) Monochrome: a group of colors in the same hue (chroma) red, maroon, and pink Value: a color’s lightness or darkness- shade/tint Shade: the mixture of a color with white, which increases lightness- white to red Color scheme: the choice of colors used in design for a range of media Primary colors: colors that cannot be created: red, yellow, blue Secondary colors: colors created from 2 primary colors: orange Tertiary colors: a color created from a primary and secondary color: purple, green Complementary colors: colors that are opposite on the color wheel Analogous colors: colors next to each other on the color wheel