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PSY 321: Chapter 8 (3)

by: Stephanie

PSY 321: Chapter 8 (3) PSY 321

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These notes cover the last part of Chapter 8 which goes over conformity.
Social Psychology
Dr. Carrie Smith
Class Notes
PSY321, social, Psychology, Lecture Notes, conformity
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This 3 page Class Notes was uploaded by Stephanie on Monday October 10, 2016. The Class Notes belongs to PSY 321 at University of Mississippi taught by Dr. Carrie Smith in Summer 2016. Since its upload, it has received 23 views. For similar materials see Social Psychology in Psychology at University of Mississippi.


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Date Created: 10/10/16
PSY 321:  Social Psychology  Chapter 8:  Social Influence I. Conformity a. Definition:  Behavior change designed to match the behavior of others i. It is deliberate b. Why do we do this? i. Informational social influence (social proof) 1. Occurs when we do what other people do because we do not know  what to do 2. Berna et al.  (2013) a. Are smart people immune to this type of conformity? i. He conducted his experiment on 3  year medical  students ii. They were asked to do a medical procedure 1. The student were shown a lecture on how to  do the procedure and then a video on it 2. Afterwards the students were asked to  perform the procedure a. One group has a clean dummy b. The other group had a dummy with  marks in the wrong place iii. Results 1. Control group (no marks) a. 40% got it right b. 60% got it wrong 2. Experimental group (saw marks) a. <20% got it right b. 85% got it wrong ii. Normative social influence 1. We do what other people do to either get rewards or to avoid social sanctions  2. Asch’s study a. Conducted a study on conformity i. He had a large group of participants where one  person was the subject while everyone else was a  confederate ii. The group was asked to look at a line and to match  with one of three other lines and they experimenter  went around the group and asked for the  participants’ answers iii. At first, the confederates answered correctly, but  after a while they began to give the obvious wrong  answer  iv. Results 1. Even though the subjects knew that the  confederates were wrong when comparing  the lines: a. 75% of people conformed at least  one time b. 50% of people will conform about  half the time iii. Identity Influence 1. We are conforming to match an identity 2. We do what other people do because they share our identity c. When we conform, do we believe what we are saying/ doing? i. Informational social influence 1. We do believe what we’re saying/ doing ii. Normative social influence 1. We do not believe what we’re saying/ doing iii. Berns et al.  (2005) 1. He had people look at tetris pieces and made them put them in a  certain spot a. The subjects were in an fMRI machines and did the  experiments with others b. They found that when you conform the part of the brain  that deals with spatial awareness lights up c. When you don’t conform the spatial part of is fine, but the  emotional part that deals with fear lights us    d. What affects the likelihood of conformity? i. Similarity 1. The more similar you perceive people to be to you the more likely  you are to conform ii. Group size 1. Large groups have more conformity to a certain point a. Limit is 4­5 people iii. Unanimity of the group 1. If everyone is doing something you will most likely do it as well 2. Granberg & Bartels, 2005 a. They looked at Supreme Court decisions i. They found that most decisions have been  unanimous  ii. 10% of decisions have been 8­1 iv. Importance of the decision 1. You are less likely to conform if the decision/ behavior is  important v. Anonymity 1. Decreases conformity because no one know you decision or  behavior vi. Expertise of the group 1. More likely to conform if you think the group is full of experts


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