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Chapter 6: Television

by: Consuela Horton

Chapter 6: Television 2050

Consuela Horton
GPA 3.65

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Part 1 of chapter 6 notes from 10/10/16
Media, Culture, and Society
Class Notes
Media and Society
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This 4 page Class Notes was uploaded by Consuela Horton on Tuesday October 11, 2016. The Class Notes belongs to 2050 at Georgia State University taught by Staff in Summer 2015. Since its upload, it has received 4 views. For similar materials see Media, Culture, and Society in Speech & Communication at Georgia State University.


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Date Created: 10/11/16
Monday, October 10, 2016 Chapter 6: Television Part 1 Development of Television • American Households with television sets - 1948—> 1% - 1953—> 50% Early Innovations on Television Technology • Inventors toyed with the idea of sending tele-visual images for nearly 100 years before television was developed • Cathode Ray Tube - Forerunner of the TV picture tube - Combined principles of the camera and electricity Introduction of Color TV • 1952-Experimental CBS color system tentatively approved by FCC - Failed due to incompatibility of existing black and white sets owned by most Americans • 1954-RCS color system sent TV messages in color - Also allowed older sets to receive color images but as black and white • 1950s-NBC began broadcasting a few color shows • 1966-takeoff for consumer market for color TV’s • 2014-Star Trek celebrates anniversary of 1966 tv debut on NBC Controlling Content • Change in sponsorship structure - Single sponsors—>influence on program content 1 Monday, October 10, 2016 - Program lengths changed from 15 minutes to 30 minutes Led to increase in program costs which led to a change in sponsorships - New program format incorporated news, talk, comedy and music Also led to a change in sponsorships Spot ads offered in shows rather than single sponsor - Quiz shows: Highly Successful Example: Revlon’s sales before sponsorship was 1.2 million. Their sales after was 10 million - Quiz Shows were sponsored by various products/companies • Major Scandal - Geritol sponsored quiz show accused of rigging - Congressional hearing-Charles Vandoren admitted to cheating • Quiz show scandals hurt the promise of TV - Scandal and fraud led to the end of sponsors’ role in creation of content - Americans’ expectation of the democratic promise of television was undermined People believed what they saw more than what they heard (radio) and read in print (newspapers) - Quiz shows scandals magnified division between high and low culture altitudes toward television Intellectuals were already skeptical about TV TV had become a popular new medium for Americans in general • After the quiz show scandals quiz shows were kept out of network for 40 years - 1999, AB reintroduced a highly successful quiz show, Who Wants To Be a Millionaire in prime time. Development of Cable • 1950s-1970s:Network era 2 Monday, October 10, 2016 - Big Three broadcast networks (CBS, NBC, ABC) controlled > 95% of prime time TV viewing • 2012 - Big Three broadcast networks controlled < 40% of primetime TV viewing - Why? Cable VCRs DVD Players Technology and Convergence • Non-television delivery systems are among the biggest technical innovations in television • Television now reinvented via - DVRs - Laptops - Mobile Devices • Due to technological developments, television audiences are - Fragmented - Growing Use of technology for • - Downloading - Streaming - DVR - Smartphones/tablet • What are other ways in which content is viewed? - Movie screens - Traditional TV screens 3 Monday, October 10, 2016 • Youtube - Largest viewing site - Owned by Google - 2014: > 1 Billion unique viewers per month Unique: You only count once as a viewer even if you watch a certain video more than once. - Reported > 6 billion hours of video watched per month 100 hours of video are uploaded every minute - Competition HULU Netflix Comcast - Third screen sites act as Catch-up services Allows viewers to catch up on content that played earlier in theatres and television 4


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