CDAE 024: WEEK 7
CDAE 024: WEEK 7 CDAE 024
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This 1 page Class Notes was uploaded by Molly Skrable on Wednesday October 12, 2016. The Class Notes belongs to CDAE 024 at University of Vermont taught by Dr. Sarah Heiss in Fall 2016. Since its upload, it has received 3 views. For similar materials see Fundamentals of Public Communication in CDAE, PCOM at University of Vermont.
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Date Created: 10/12/16
CDAE 024 FUNDAMENTALS OF PUBLIC COMMUNICATION WEEK 7 INTERCULTURAL COMMUNICATION - Cultural Differences o High Power Distance --- Low Power Distance § High: based on power differences in which subordinates defer to superiors • Inequality is common and acceptable • India, Africa, Brazil § Low: Power should be used when legitimate • Inequality is not accepted o US, Austria, Finland, Denmark § PDI: Power Distance Index o Masculinity --- Femininity § Masculinity: values aggressiveness, strength, and material symbols of success § Femininity: values tenderness and relationships o Uncertainty Accepting --- Uncertainty Rejecting § Accepting: tolerates ambiguity and diversity • USA, Denmark, Sweden § Rejecting: has difficulty with ambiguity and diversity • Japan, France, Spain, Greece § UAI: Uncertainty Avoidance Index REMINDER: PCOM Can Assignments start next week.
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