New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Chapter 8 and Chapter 9 Strategic Managment

by: Anna Notetaker

Chapter 8 and Chapter 9 Strategic Managment BUAD 4890

Marketplace > Middle Tennessee State University > BUAD > BUAD 4890 > Chapter 8 and Chapter 9 Strategic Managment
Anna Notetaker
GPA 3.62

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Fall Break was this week, so we only have notes from Today... Chapter 8 and Chapter 9. Test is Tuesday
Strategic Management
Richard Mpoyi
Class Notes
25 ?




Popular in Strategic Management

Popular in BUAD

This 4 page Class Notes was uploaded by Anna Notetaker on Thursday October 13, 2016. The Class Notes belongs to BUAD 4890 at Middle Tennessee State University taught by Richard Mpoyi in Fall 2016. Since its upload, it has received 15 views. For similar materials see Strategic Management in BUAD at Middle Tennessee State University.


Reviews for Chapter 8 and Chapter 9 Strategic Managment


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 10/13/16
Strategic Management Chapter 8: 1.First Mover Advantages a.Initial Brand Loyalty (Kleenex) b.Market Share (100%, going into the blue ocean) c. Economies of Scale (cost of production is low) d.Establishing Switching Costs i. AT&T was the first supplier with IPhone (inclusively). When customers decided to switch providers, they had to weigh the cost of losing the IPhone in the switch… Another example would be switching providers while in contract. Often you physically have to pay a fee to switch or get out of the contract early. e.Accumulate Valuable Knowledge i. Demographics, suppliers, customers, technology, distribution, etc. – the company is starting their own learning curve (shot in the dark). 2.First Mover Disadvantages a.Significant Upfront Costs b.More Prone to Mistakes c. Invest in the Wrong Resources and Capabilities i. 2005 – Blackberry Phone… investments were made to focus entirely on the top management teams in a business, this is super limiting and eventually ended the product since it was not focused on everyday individuals as well as lower level management teams. d.Investing in Obsolete Technology i. Invest in version 1 when version 2 is on the horizon. ii. This isn’t necessarily bad choices, but rather pouring money and investments into making a product better and stronger, only to have competition too strong. 3.Miles and Snow (First Mover Advantage Typology) a.Prospectors (True Pioneers) – firms that look at advantages and is willing to invest and take risks despite the disadvantages. EX: McDonalds b.Analyzers (2 ndMovers/1 Follower) – sit and wait, yield and get in quickly in an attempt to avoid disadvantages and gain advantages from others… 6 months typically. EX: Burger King c. Defenders – Defend own turf before making a move. Sit back and make sure it is profitable and opens a bunch at one time…. Years typically. EX: Subway *** Potential Success can be found in Prospectors, Analyzers, and Defenders*** d.Reactors – choose to make a move when there is no other choice or option EX: Ma & Pop Store Chapter 9 1.Multi-Country Vs Global a.Multi-country: localized, high revenue and high cost, few countries (500) b.Global: standardized, low revenue and low cost, many countries (50) **BSG GAME: # of models would be localized (500) or standardized (50)** 2.Foreign Market Expansion: a.Exporting – produce domestic and ship internationally b.Licensing – right to production, foreign market right on behalf c. Franchising – giving business model and massive amounts of training d.Alliances – 2 or more firms collaborate to purse mutually benefit outcomes, 2 or more work together to broadly help one another ( a + b = Ab + Ba ) e.Joint Ventures – ( a + b = a + b + c ) f. Acquisitions – ( a + b = A ) g.Greenfield Venture ** The following increases as it goes further down: Risk, Control, and Cost** 3.Alliances Vs Acquisitions a.Alliances i. Equity (5%/5%) – you owe a portion of the company and same for them ii. Non-equity – agreement is inclusive iii. Complementary Resources and Capabilities iv. Share Knowledge v. Forced by local Laws vi. Defensive Move b.Acquisitions i. Full Access ii. Full Control iii. Risk 4.When are Acquisitions more Appropriate? a.Vast difference in Company’s size (Pepsi and Nantucket Nectar) b.Vast difference in Company’s profitability (more profitable, less profitable) c. Low volatility d.Low dynamism e.Low uncertainty


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.