Lecture 11 and 12
Lecture 11 and 12 STRC 2552 002
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This 1 page Class Notes was uploaded by Maureen Sandler on Thursday October 13, 2016. The Class Notes belongs to STRC 2552 002 at Temple University taught by Dr. Hardy in Fall 2016. Since its upload, it has received 115 views. For similar materials see Intro to PR in SMC: School of Media & Comm at Temple University.
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Date Created: 10/13/16
Intro to Public Relations Lecture 11 “The News is the fourth estate” o The news acts as the fourth branch of government and hold people and their policies responsible Why do we need the news? o Agenda Setting Motivated Reasoning Reason and rationalize behavior with beliefs Selective Exposure People like hearing things that are in line with their own preferences Confirmation Bias People believe/accept information in line with their own preferences Cognitive Dissonance Own behavior/identification does not follow one’s beliefs and/or actions Social Desirability Give an answer that makes a person look better than what they actually believe
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