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Lecture 11 and 12

by: Maureen Sandler

Lecture 11 and 12 STRC 2552 002

Maureen Sandler
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About this Document

Describing the process of what it takes to be a PR agent and how to sufficiently get your message across
Intro to PR
Dr. Hardy
Class Notes
public relations




Popular in Intro to PR

Popular in SMC: School of Media & Comm

This 1 page Class Notes was uploaded by Maureen Sandler on Thursday October 13, 2016. The Class Notes belongs to STRC 2552 002 at Temple University taught by Dr. Hardy in Fall 2016. Since its upload, it has received 115 views. For similar materials see Intro to PR in SMC: School of Media & Comm at Temple University.

Similar to STRC 2552 002 at Temple

Popular in SMC: School of Media & Comm


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Date Created: 10/13/16
Intro to Public Relations­ Lecture 11  “The News is the fourth estate” o The news acts as the fourth branch of government and hold people and  their policies responsible  Why do we need the news? o Agenda Setting Motivated Reasoning­ Reason and rationalize behavior with beliefs  Selective Exposure­ People like hearing things that are in line with their own  preferences  Confirmation Bias­ People believe/accept information in line with their own  preferences  Cognitive Dissonance­ Own behavior/identification does not follow one’s beliefs and/or actions  Social Desirability­ Give an answer that makes a person look better than what  they actually believe


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