Week 8 RTV 3405
Popular in TV and American Society
Popular in Journalism and Mass Communications
verified elite notetaker
This 8 page Class Notes was uploaded by Rae Knopik on Thursday October 13, 2016. The Class Notes belongs to RTV 3405 at University of Florida taught by Robert H. Wells in Fall 2016. Since its upload, it has received 8 views. For similar materials see TV and American Society in Journalism and Mass Communications at University of Florida.
Reviews for Week 8
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 10/13/16
● Sona credits: up to 12 points on your final score ○ Lab experiments are worth 1.25 credits (5 extra points) ○ 15 minutes .25 credits ○ 60 minutes 1 credit Transmedia Storytelling ● Official definition: represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story ○ Standalone stories that fit in with overall universe and add to further understanding of that universe. ● What it is not: ○ Replication: etelling same story across different media (traditional licensing) ■ Spiderman from comics to movies and video games ○ A single narrative ne story line, such a sequels ■ Spiderman part 2 ○ Not a linear narrativ forced order instead of multiple entry points ■ Can just jump in anywhere ○ Top down Narrative: etermined by the producers with only one interpretation (no ambiguity for fans to consider what ifs, etc). ○ Action figures are not transmedia storytelling ● Examples: ○ Walking dead ■ Tv show ■ Comics ■ Books ■ Video games ● First person shooter ● Strategy ● Adventure ■ Fan fiction and walking dead wiki ○ Star wars ■ Books about the random background aliens ■ Video games ○ Pokemon: multiple entry points ■ Game boy/DS/Wii?nintendo ■ Cards ■ Shows ■ Apps ○ Early examples ■ Dawson’s Desktop: watched in class ● Dawson’s Creek brought from the tv show into their computer desktops = explore their chats, trash, etc ■ The Blair Witch Project ● Website ● Internet Movie Database ● TV documentary ■ The Lost Experience: Alternate reality game (ARG) takes advantage of collective intelligence to solve backstory ● Designed by the writers of Lost to engage fans during summer ● Media involved: TV commercial for Hanso Foundation, voicemail, websites (official and fan sites), videos, novel, comic con, podcast, and chocolate bars. ● Watched in class the lost experience: created a phenomenon that gathered people across the world together to talk about the same things ○ Phase one: revealed truths about projects and the makers of Lost through Hans Hacker ■ Complex mystery solving through blogs - gathering together and calling from people of different skillsets to solve different bits. ○ Phase two: Hans found out they were hacked so the hacker moved it. ○ Phase three: videos used to unlock individual video fragments across the world online and offline locations ○ Phase four: urls in chocolate, finders of bars could upload images of themselves with bars ○ Phase five: internet radio blog, people can still get involved in extrapolating information ● Why use transmedia storytelling: ○ Make a lot of money by creating different avenues that people like to see media on ○ Expand market by creating multiple media entry points ○ Expands the life of the franchise: telling deeper stories ○ Engagement: not just exposure but total engagement of the audience. ○ Heighten enjoyment of engaged audiences: super fans who will follow all of the different media. ■ Pokemon championship ○ Provide a background story, character development, and a universe: ■ 719+ Pokemon ■ Pokemon Wiki ● ARG: game elements applied to real world situations ○ Phone calls ○ Texts ○ Hidden jump drives with static that must be rendered using a spectrogram in order to find a phone number that leads to a website ○ I love Bees campaign for release of Halo 2 (game example) ○ Year Zero (music example) ● Content rich texts ○ Textual analysis or media as a textual form ○ Matrix: license plates that reference biblical verses; video game cheat codes on billboards in movies ● Dangers of too much content ○ Alienating casual fans who cannot follow along ○ Disappointing hardcore fans who were expecting more. ○ Can come across as too forced/slick ■ Needs to be an organic experience ● Ancient myth structures aid deeper storytelling ○ Familiarity with Hero’s Journey allows audiences to be dropped right in the middle of the action ■ Joseph Campbell: the Hero with a Thousand Faces in 1949 ■ In the era of globalization, borrowing from other cultures helps sell products. ■ Insert hero’s journey image from class. ● Searching for the Origami Unicorn (jenkins, 2006) ○ Blade Runner: watched trailer in class ○ What does the origami unicorn refer to? ■ In original movie there was no scene with the unicorn running around in the forest ■ Kill the renegade robots “replicants” which were created by humans ■ Perhaps harrison ford is a renegade too because we saw his dreams like the replicants. (Additive comprehension: adding some additional information for the fans to chew on indefinitely) ● Expansion and addition to the understanding of the story; transmedia stories are a form of additive comprehension ■ In blade runner, it's the inserted unicorn dream sequences that is additive comprehension ■ Gaff left origami animals; including a unicorn at the end, in both original and director’s cut; but in director’s cut a dream sequence with a unicorn is added; this means the origami unicorn is connected to Deckard’s dream about a unicorn and maybe Gaff knows Deckard's dream. If gaff knows Deckard’s dream, then deckard may be a replicant, as replicant’s dreams are known by the investigators. ● Origamis are made by humans but unicorns are a mystical thing. ■ Leaving ending open like this gives fans more long term enjoyment of narrative; could the man hired to kill replicants actually be a replicant himself? ○ If you’re considering becoming a media producer, consider the benefits of transmedia storytelling and the expectations of audiences today for deeper stories. Screening America ● TV and Reality: is what’s on tv real? ○ Mostly entertainment ○ Escapist medium: TV satisfies escapist needs; does not have to be “real” ○ Reflection medium: TV is a mirror image of the world; TV reflects reality ○ Representation medium: T V selectively takes parts of reality and reconstructs its meanings (like a funhouse mirror; certain features twisted, distorted). ● Ideologies: a set of dominant shared values and beliefs held by a group of people at a particular point in time: democracy, capitalism, anti drug, pro war, equal voting rights (American TV generally promotes these) ○ Hegemony: people actively accept ideologies ○ False Consciousness: people passively accept ideologies. ■ Tv spreads a deceptive notion of how the world works ■ The dominant ideologies favor the rich and powerful ■ Pacified viewers ■ Escapists fantasies ■ Happiness through consumption ● Ads help drive this ■ Will to make political, economic change is drained ● Marxist views ● Propaganda Model of Media ○ Noam Chomsky ■ “Propaganda is to a democracy what the bludgeon is to a totalitarian state” ■ Five media filters that the media uses to filter out certain information: 1. Ownership: content that could offend owners filtered out (ABC/Disney World) a. Not write stories critical of disney 2. Funding: content that could offend sponsors is filtered out 3. Sourcing: diverse locations and opinions filtered out; official/PR sources prioritized instead; reduces cost of acquiring news a. Time and money restraints: get press release out of your email rather than going out and doing interviews first. 4. Flak topics that may attract negative responses by groups representing business industries a. Reporting on workers’ rights are filtered out 5. Anti-communism: now anti-war (pro communism views filtered out; today, anti-war views are filtered out). ■ Effect of filters: ● Power elites control messages on mass media ● Official viewpoints get passed on and become history ● Dissenting voices are curbed ● The depth and breadth of debates are limited ● People’s attention is diverted away from issues that they should be concerned with ● Consumerism: ○ Advertisements drive consumer culture ○ There is an over-representation of upper-middle class professionals on tv ● Contrast: economic realities ○ Families, people living paycheck to paycheck ○ Boring bc not fantastical enough? ● Why represent ideologies: ○ Hailing: tv shows catch audience’s attention by showing values, attitudes, beliefs, and characters they can identify with. ● Identification: ○ rooting for your favorite team ○ Sitcoms and dramas offer different characters for audiences to relate to ■ Modern family ■ Parks and rec ○ Crime dramas we identify with the law and societal order and not the criminals ○ We identify with game show contestants ○ Influence of identification: for tv producers, increased audience identification leads to more exposure and attention, which in turn amplifies messages and effects. ○ Two general kinds (know the differences between) 1. Perspective taking: we accept the position of the characters, their values and assumptions. IT’s easier to identify with similar people than dissimilar people. 2. Projection or Wishful identificatio identify with dissimilar people because of a desire to become like them ● Satire: the use of humor, irony, exaggeration, or ridicule to expose and criticize politics and other issues usually wi xplicit critical commentary ○ Examples: ■ Smothers Brother's Comedy Hour: HATE to HOPE (critical commentary about the 1960s marijuana culture) ■ The Last Week Tonight With John Oliver ■ The Late Show with Stephen Colbert ■ South Park ● Parody (spoof): imitative work created to imitate, or comment on and trivialize the original work. May or may not contain explicit critical commentary. ○ Examples: ■ Saturday Night Live: ■ Mr. Show: Drugachusetts children show (how psychedelic they can be) ● You have to know drug culture to watch it ● Satires and Parodies are high context communication styles ○ Cater toward ingroup members who share the same assumptions, perspectives, and values ○ Political satires and parody expect a fairly high level of political knowledge from their audience ■ Assumes audience understands the original news perspective ■ Expolses audience to a twisted or reversed narrative ■ Relies on audience to compare the narratives to get the jokes. ○ Are the effective: Yes ■ Only if the audience gets the joke ■ Piggyback hypothesis: piggyback important information to audience seeking entertainment ● To people less concerned about politics (involved), a small amount of increase in political knowledge is sufficient in helping them decide on policies that match their interest. ○ Criticism of Satire ■ Spiral of cynicism: evidence of an emphasis on negative scandals and sarcastic jokes may foster a more cynical public that are skeptical of politics ■ Viewers may actually identify with the character being lampooned ● Archie bunker ■ Risky satire can scare off advertisers ● TV Nation Identity Schema: a cognitive framework that helps organize and interpret information around us ● Rules about how we should act in a library ● Files in your folder on a computer desktop Stereotype: a narrow, oversimplified definition of cultural identity; can sometimes be positive ● Stereotypes are inside schemas Race on TV ● News study by dixon and linz in 2000 ○ Content analysis ○ Ethnicity and crime ○ How different ethnicities were portrayed on TV news ○ Random sampling of news programs ■ LA area over 20 weeks from october 1995 to june 1996 ■ 116 news broadcasts. ○ For african Americans shown in news stories: ■ 80% shown as criminals and 20% as police officers ● Representation vs Reality ○ A look at US crime stats from 2012: just understand the overall message, not the exact percentages. ■ 69.3% of all individuals arrested were white ● Whites accounted for 58.7% of all violent crimes, more than individuals of any other race ■ 28.1% were place and ■ 2.6% were of other races ○ Four stages of minority representation according to clark 1969 (include this in your paper that you write when you analyze the characters) ■ Non representation: excluded from the media ● Blacks in the 1950s and native americans today. ■ Ridicule: occasional appearances, but only for comedy purposes ■ Regulations: egularly appear, but limited to specific roles (like best friend, no real deep character development ) ■ Respect: represented in both positive and negative ways, have romantic relationships. ● regularly/highly developed character ○ Tokenism: the practice of doing something only to prevent criticism and give the appearance that people are being treated fairly ■ Token Black from South Park ○ Why does it matter: ■ Stereotype threat when stereotypes are made salient (more prominent/important/apparent), people may feel anxious about confirming them ● Asians are good at math ■ Repetition popularizes, normalizes stereotypes ■ Discriminatory, prejudiced ■ Depersonalizing ○ Activity: how is race portrayed on TV ■ White: Piper: respect ■ Black: Crazy eyes/Suzanne: respect ■ Hispanic: Marisol: Respect ■ Asian: Brook/Soso: regulation ■ Native American: Hanzee: Ridicule/regulation but more regulation ■ Muslim: Alison also black: Ridicule
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'