week 7 lecture 2
week 7 lecture 2 STRC 2112
Popular in Strategies and Tactics of Persuasion
Popular in Strategic Communication
This 1 page Class Notes was uploaded by Michelle Goldsborough on Thursday October 13, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 6 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.
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Date Created: 10/13/16
Persuasion Week 7 Lecture 2 Attitudes: The Third Process Premise- biggest area of study for communication Individual attitudes combined with norms lead to behavioral intention which lead to behavior Attitudes, Beliefs, and opinions- attitudes are made up of multiple beliefs The functions of attitudes- cognitive-help us learn things, affective-emotional outcomes, behavioral Attitudes and intention Attitudes and interpersonal communication/persuasion-celebrity influence Attitudes and information processing Opinions are easier to change, beliefs are held a little more strongly. Consistency: The Fourth Process Premise Cognitive Dissonance Theory- It predicts that when we experience psychological tension, or dissonance, we try to reduce it in some way instead of totally resolving the tension. You can justify and rationalize your CD When your belief and behavior seem inconsistent Sources of Dissonance and consonance Soruces of dissonance: o Loss of group prestige economic loss o Loss of personal prestige o Uncertainty of prediction Sources of Consance o Reassurance of security o Demonstration of predictability o The use of rewards
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