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Chapter 6: Television Part 2

by: Consuela Horton

Chapter 6: Television Part 2 2050

Marketplace > Georgia State University > Speech & Communication > 2050 > Chapter 6 Television Part 2
Consuela Horton
GPA 3.65

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Notes from class on 10/12/16. Part 2 of notes from chapter 6.
Media, Culture, and Society
Class Notes
Media and Society
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This 4 page Class Notes was uploaded by Consuela Horton on Thursday October 13, 2016. The Class Notes belongs to 2050 at Georgia State University taught by Staff in Summer 2015. Since its upload, it has received 27 views. For similar materials see Media, Culture, and Society in Speech & Communication at Georgia State University.


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Date Created: 10/13/16
Wednesday, October 12, 2016 Chapter 6: Television Part 2 Technology and Convergence • Screens - First: Movie Screens - Second: Traditional TV sets - Third: Computer Screens - Fourth: Smartphones and Mobile Video Eighty-four percent of smartphone and tablet owners say they use these devices as an additional screen while watching TV at the same time Programming Trends • TV borrowed genres from radio: variety shows, sitcoms, soap opera, newscasts • Big Three moved entertainment divisions to Los Angeles (closer to Hollywood studios) • Network news operations remained in New York • Los Angeles and New York have since then, represented the two major branches of TV programming - Entertainment and Information Regulatory Challenges • FCC was concerned about monopoly-like impact of the Big Three networks (CBS, ABC and NBC)—> a number of regulations to cut their power • Prime Time Access Rule (PTAR) - to control monopolies • Creation of Financial Interest (fin-syn) and Syndication rules • Subsequent regulation - Must Carry Rules 1 Wednesday, October 12, 2016 Requires all cable operators to assign channels to and carry all local TV broadcasts on their systems Goal: To ensure that local network affiliates, independent stations and public television channels benefit from cable’s clearer reception - Access Channel Mandates Access channels mandates in the nation’s top one hundred markets: cable systems are required to provide and fund non-broadcast channels dedicated to education, government and the public Regulation Telecommunications Act of 1996 • - Cable brought under the federal rules that governed TV, radio and telephone industries - Goal was to spur competition and lower phone and cable rates - To knock down regulatory barriers—>allowing phone companies, long distance carriers and cable companies to enter each other’s markets. - Cable companies can offer telephone services - Phone companies can offer internet services, etc. - Owners could operate radio and TV stations in the same market where they owned cable systems - Actual outcome: prices have kept at a premium because companies have merged operations Economics • Revenue - Advertising Study Results 80% of consumers say TV advertising has most impact/influence on their buying decisions 2 Wednesday, October 12, 2016 50% for magazines 47% online 44% Newspapers - Distribution fees Subscriptions Transmission fees • Costs - Production costs Below-the-line (technical, equipment, electricians, designers, etc.) Above-the-line (creative talent:actors, writers, producers, etc.) Important Measurements • Rating - An estimate expressed as a percentage of households tuned to a program in the particular market Example 5,000 metered homes are sampled by Nielson in 210 U.S. cities 4,000 have sets on 1,000 of those homes are tuned to The Voice (NBC) Rating is 20% Share • - An estimate of the percentage of homes that are tuned to a specific program compared to all those using their television sets at the time Example (same one) Share: 25% 3 Wednesday, October 12, 2016 TV Cable and Democracy Television has served the interest of profit more than those of democracy • • TV remains the number 1 storytelling medium (news, sports, dramas, sitcoms, etc.) • Cable, DVRs, internet, smartphones—> market fragmentation (appealing to individual needs) - reduction in role of TV as unifying cultural force. 4


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