New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

ADV 310 Week 8 Notes

by: natalie stephan

ADV 310 Week 8 Notes Adv 310

natalie stephan
GPA 3.65

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

This week Prof. Yao went over the next group project as well as qualitative and quantitative research. I should let you know I missed monday and wednesdays lecture. Therefore these notes are only f...
Intro to Public Relations
Mike Yao
Class Notes
Research Methodologies, public relations
25 ?




Popular in Intro to Public Relations

Popular in Department

This 2 page Class Notes was uploaded by natalie stephan on Friday October 14, 2016. The Class Notes belongs to Adv 310 at University of Illinois at Urbana-Champaign taught by Mike Yao in Fall 2016. Since its upload, it has received 9 views.

Similar to Adv 310 at UIUC


Reviews for ADV 310 Week 8 Notes


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 10/14/16
ADV 310 Week 8 Group project discussed Secondary vs Primary research Secondary research  Research that uses existing data collected by someone else to answer a question you are interested in  Contrast to data you collect Examples: PR Web  Relying on data that’s already complied and organized. Examples of secondary research include: o Reports o Studies by the government o Trade agencies  Benefits of secondary research: o Data is already collected Primary research  You collect you own data  Benefit: o Data directly suits your needs o Control and rigor  Disadvantage o Expensive o Required training o Results are not immediately available Qualitative vs. Quantitative research Qualitative Research  research that attempts to understand how an individual experiences or interprets a situation  Data usually gathered via observation, interviews, verbal interactions  Research is present, often making the observation, interpretations Qualitative Research  Benefits: o Easy to collect data o Data is rich with lots of details o More bottom up approach, let data lead to conclusions  Disadvantage: o Difficult to interpret o Takes time o Sample size often small, harder to generalize  Frequently used methods: o Ethnography o In depth interviews o Focus groups o Open ended questions on surveys Quantitative Research  Research that examines situations, events and or phenomena through numerical representation  Statistical analysis being part of interpretation  Things we use number to measure o Attitudes o Beliefs o Intentions o Behaviors  Commonly used quantitative research in PR/ADV o Surveys/polls o Experiments o Content analysis  Benefits  Disadvantages Trends in PR marketing research 


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Jim McGreen Ohio University

"Knowing I can count on the Elite Notetaker in my class allows me to focus on what the professor is saying instead of just scribbling notes the whole time and falling behind."

Kyle Maynard Purdue

"When you're taking detailed notes and trying to help everyone else out in the class, it really helps you learn and understand the I made $280 on my first study guide!"

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.