Social Psychology Week 8 Notes
Social Psychology Week 8 Notes PSY 270-001
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This 3 page Class Notes was uploaded by Bailey Anderson on Friday October 14, 2016. The Class Notes belongs to PSY 270-001 at Indiana State University taught by Dr. Sheets in Fall 2016. Since its upload, it has received 10 views. For similar materials see psy orientation soc psy in Psychology at Indiana State University.
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Date Created: 10/14/16
Social Psychology Week 8 Notes Cult Influence o What is a cult? Distinctive ritual beliefs directed by good or person Isolation from surrounding community Charismatic leader o Examples: Heaven’s gate: group of people committed suicide Branch Davidians: shootout with FBI People’s Temple: largest mass suicide in modern history Founded by Jim Jones IN native, neglected, Pentecostal. Moved to San Francisco where he helped in food kitchens, was a social activist and was very respected 1974 founded “utopian” community in Guyana Investigations led him to relocate church to Guyananearly 1000 followers went “concerned relatives” called Congressman Leo Ryan Ryan went down in 1978 Was initially impressed, but passed notes saying “I’m trapped” Arranged to take 15 with him; 4 gunned down (including Ryan) “Revolutionary Act suicide” (practiced: White nights): Jones made everyone drink something with cyanide in it which killed them. 909 followers died What makes people willing to follow (to suicide)? o Before making attributions to people (personality), think social psychologically Message o Warmth/acceptance Good feelings/similarity o Exchange responsibility for security (“I will take care of you”) Reciprocation they are willing to take care of you, all you have to do is follow o Vision for future (that must be prepared for) Commitment/consistency o Limits choices and access to outside sources of info Social proof o Undesirable thoughts are banished (singing/chantingkeeps them from thinking about other things or about the outside) Cohesion/social proof Audience o In transitions because they are questioning things and not sure what’s next Young people looking for identity/belonging (or at crossroads) Middle class (trusting) Not only uneducated/unthinking, but educated/disgusted Persuader (Leader) o Appears credible and gains mythic status Authority Mode o Members sent immediately to recruit/work Attitudes follow our actions How can we “fight” persuasive influence? o Knowledge is power, but not allpowerful o Are there ways to “inoculate” people from persuasion? 1. Challenge beliefs just enough to encourage counterarguments Try to persuade via central route, but with weak arguments, leading counterargument development 2. Make people comfortable questioning authorities/others Roleplaying can help reduce effect of social proof Or give practice analyzing advertising/persuasive claims Exam: no essay. 44 multiple choice, 6 matching. Lectures and text book materials. Chapters 5, 6 and 7 Coke singing commercial o Peripheral generates a good feeling, don’t have to think about anything Life alert commercial o Central makes you think and makes you want to get it o Peripheral? a doctor recommending it but, they are trying to make you thinkso it is central Coke commercial ringtone o Peripheral liking: generating good feelings o Central? no, not argument causing you to think Dell (Steven) o Central social proof, conformity Joy of Pepsi (over coke) o Peripheral liking: generating humor which generates good feelings, scarcity: showing that Pepsi is worth more because he stands on the coke, commitment/consistency (work for it) Audi (All In a car) o Central makes you think o Peripheral scarcity Toyota (it’s a trap) o Central makes you think that getting a Toyota is a trap because you never see a Toyota broken down o Peripheral liking: physical attractiveness Pepsi challenge o Peripheral Fruit flavored condom o Peripheral humor making you laugh and feel good, Bud light (axe and chainsaw) o Central o Peripheral humor Pocket hose o Central making an argument asking you to compare it to a normal hose o “buy now and you get this” add ons o Peripheral Scarcity (call now and you get this for a special price) Apple Macintosh o Reactance need for individuality desire not to be influenced to influence
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