MC 421 week 8 notes
MC 421 week 8 notes MC 421
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This 4 page Class Notes was uploaded by Carolina Chaves on Sunday October 16, 2016. The Class Notes belongs to MC 421 at University of Alabama - Tuscaloosa taught by Ethan C. Stokes in Fall 2016. Since its upload, it has received 3 views. For similar materials see Political Communication in Mass Communication, at University of Alabama - Tuscaloosa.
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Date Created: 10/16/16
Political Socialization October 10. 2016 • Political Socialization: • The way in which a society transmits political orientations (i.e. knowledge, attitudes or norms, and values) from generation to generation • Helps a society communicate its political history/tradition to new generations • Four Citizen Virtues of Democratic Societies: • Knowledge of the political system • Loyalty to democratic principles • Adherence to political traditions (e.g. voting) • Identification with citizenship • Two Themes of Political Socialization: • Continuity • Change • Three Major Agents of Political Socialization: • Families • Schools • Media • Family Communication Patterns: • One of the most (if not THE MOST) influential agents on political socialization • Socio-Oriented Families – parents emphasize harmony & respect to adults • Often fairly intolerant to dissenting views & encourages children to adopt their parents’ views • Concept-Oriented Families – parents emphasize open exploration of issues • Exposes children to diverse views & encourages them to challenge others’ views • Which stage of public education is most important for political socialization? • Elementary School, Middle School, High School, College, etc.? • Does each stage inform its students at different levels? • “Unlike parents and schools, mass media and the Internet do not attempt to shape attitudes and beliefs” (Perloff, 2014, p. 106). REALLY??? • Mass Media & Political Socialization: • Traditional News Media Outlets & Online News Media Outlets • Pop Culture & Entertainment (e.g. Movies, Music, Smartphones, TV Shows, etc.) • Internet Websites & Social Media Websites • Oh yeah, and there’s one more… • Political TV Satire: • Ex: The Daily Show, Last Week Tonight, Full Frontal, Saturday Night Live, etc. • These TV programs employ satire and irony when covering political matters • Which channel (or channels) do you think is most influential on political socialization of America’s youth? What about new media, digital culture, & political engagement? Comm. in Opposition, Protest, & Violence Four Key Ingredients for Convincing the Public that Change is Needed: 1) Telling a Coherent Story 2) Attacking the Government’s Record & Calling for Change 3) Keeping it General, Central, & Upbeat 4) Creating Credibility Communication in Protest Politics: • In Democratic Societies: • Knowledge & Information Sources, Systems, & Networks = Dispersion of Power • What are some examples of this dispersion of power in democratic societies? • In Non-Democratic Societies: • Constant attempts to contain/control knowledge & information • Combatting this censorship with the “Soft Power” of persuasive communication • Dimensions of Non-Violent Communication: • Conversion, persuasion, & symbolic action • Power equalization via non-cooperation & intervention • Mobilization of non-violent 3 parties • Collective Empowerment (i.e. dialogue within activist groups) Individual Empowerment (i.e. inner dialogue) • Terrorism: • Ambiguous term. (Common element = involves violence or the threat of violence). • “Violence for political ends against non-combatants/innocents with the intent to win publicity for the sake of communicating messages to a larger audience.” • The Goals of Terrorism: • Spreading fear & anxiety among the public • Destroying opponents and symbolic targets • Achieving demands • Undermining opponents • Mobilizing and reinforcing support • Polarizing Opinions • Demonstrating of the movement’s strength • Underlining the weakness of the state
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