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Econ notes

by: Jenna Schneider

Econ notes Econ 200

Jenna Schneider
GPA 3.6
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About this Document

notes from week 1
Dr. Shea
Class Notes
Econ, Money, Fun




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Popular in ECON

This 4 page Class Notes was uploaded by Jenna Schneider on Sunday October 16, 2016. The Class Notes belongs to Econ 200 at James Madison University taught by Dr. Shea in Fall 2016. Since its upload, it has received 4 views. For similar materials see Econ in ECON at James Madison University.


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Date Created: 10/16/16
Jenna Schneider Persuasive communication analysis paper Peer review “Listening is more important than just talking. Just hit your mark and believe what you say. Just listen to people and react to what they are saying”  (The Tonight Show, Season 3). Jimmy Fallon is not your every day late night TV host; rather he is a master of persuasion. Jimmy has such an incredible personality, who couldn’t love him? The argument that I plan to make in this paper is that Jimmy Fallon is the ideal example of persuasion. I believe this because of all of his qualities such as humor, being so in touch with his community, bringing out the best in his guests, his overall joy and his love for his job.  The late­night host of The Tonight Show, Jimmy Fallon was born on September 19, 1974, in New York City.  In High School, Fallon started performing stand­up comedy and later  dropped out of college to pursue his dream as a comedian. In 1998, Fallon landed the job he has  always dreamed of, joining the cast of Saturday Night Live. Fallon left the show in 2004 in hopes of creating his own late night show. Five years later, he launched his own successful program,  which was known as, Late Night with Jimmy Fallon. In April 2013 Fallon made it big time when  he was asked to take over for Jay Leno as host of The Tonight Show. He debuted as the new host  of the Tonight Show Starring Jimmy Fallon on February 17, 2014 and it has been a hit ever  since. Jimmy Fallon has won endless awards such as 3 Emmys, 1 Grammy, 1 Webby award, 1  Shorty award, and 1 peoples choice award all in 6 years.  He even has his own Ben and Jerry’s  1 Ice cream flavor named after him called “the tonight dough.” Overall, Fallon's purpose is to  make life seem a little bit more comical while providing  enjoyment on late night television.  Everyone loves Jimmy Fallon because of his humor and how he frames his issues. Also,  no matter who the guest is on his show he always forms a personal connection with them, gets  the audience involved and makes everyone think he is a best friend with the guest on the show.  That is the perfect example of how Jimmy is so personal with his guests. This example along  with many others shows that Fallon is a professional at reaching into peoples Pathos. Pathos are  the “emotions or appeal to passion a speaker uses (Beeson, Pg. 31). Fallon tends to get very  friendly with his guests and makes the audience think he has known these guests his whole life.  He has definitely done his background research on these guests and therefore makes the audience very engaged. Since the friendships with his guests are so strong this brings out emotion not only between Jimmy and the guest but also with the audience.   Jimmy also has a tendency of making himself laugh and breaking character. This is good because this shows that he is human and relatable.   This is an example of nonverbal communication because he is using “body communication that includes general appearance” (Beenson, 121) without vocal cues.  Jimmy is also very in touch with society, politics and the world overall. If there is something trending on any social media you know that it will tie into his show some how. He ties in politics, world news, celebrities and much more. This is a perfect example of Jimmy using his field of experience to relate to his guests and the news around him. Field of experience is “sensitively to communication as a human endeavor because the more common ground the source and the receiver have, the more probable they will like and understand one another” (Beenson, 5). Since Jimmy is very intact with the world around him, 2 this allows him to create a relationship with his audience members by relating to their field of experience. Sews is an example of common ground because it doesn’t only effect the audience members but Jimmy too and they can relate to certain news stories together. He loves his job. He always seems psyched up to be on stage and he can still become star stuck with certain guests. He has said many times on the show that he loves his job and is so lucky to be meeting all of these incredible people.  This is an example of how Jimmy uses the Agenda setting theory. This theory “exercises the selection and framing of public discourse that defines, interprets and high lists some people, events and issues while others are omitted and redefined. (Beenson, 164) He is an example of a persuasive seducer because he “wins covertly through charm of deceit (Beenson, Pg. 108)  One weakness I have noticed about Jimmy Fallon is that he is not pressing in interviews. If a guest doesn't answer a question at first he usually moves on without getting an answer. This is not always the best idea, especially in a debate setting. You need to get an answer sometimes to a question and Fallon doesn’t always push his guests to answer all of the questions given.  I think he can improve this technique by forcing his guests to answer his questions even if they skip a few details. Questions left unanswered leave the audience members on edge and that isn’t always ideal. Another fault Fallon has that is somewhat out of his control is his job title. Since he is known as a comedian, some viewers may not be able to take him seriously even when he is discussing serious topics.  To review, who doesn’t love Jimmy Fallon? He is a great persuader, host, comedian and overall person. He is definitely a strong persuader even though he has some weaknesses.  He 3 uses many different positive persuasion tactics such as pathos, field of experience, nonverbal communication and the agenda setting theory. Jimmy Fallon was very clever when he said, “ I didn’t act like I was there, I just go into the story” (The Tonight Show, Season 2). He did not only get into our story but also our lives and our hearts and that is what makes him a great persuader.  4


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