week 7 lecture 3
week 7 lecture 3 STRC 2112
Popular in Strategies and Tactics of Persuasion
Popular in Strategic Communication
This 1 page Class Notes was uploaded by Michelle Goldsborough on Monday October 17, 2016. The Class Notes belongs to STRC 2112 at Temple University taught by Abbe Depretis in Fall 2016. Since its upload, it has received 3 views. For similar materials see Strategies and Tactics of Persuasion in Strategic Communication at Temple University.
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Date Created: 10/17/16
Persuasion Chapter 8 Content or logical premises in persuasion What is proof? Proof is defined as having enough evidence connected through reasoning to lead the majority of typical receivers to take or believe the persuaders advice Most contemporary theorists agree that proof is composed of two facets: reasoning and evidence Types of Evidence Direct Experience- probably the most powerful kind of proof or evidence that there is and usually remains a part of ones memory for ones lifetime Dramatic or Vicarious Experience: narratives, testimony, anecdotes, participation and demonstration Types of Reasoning Effect to create reasoning Cause to effect reasoning Reasoning from Symptoms Criteria to Application Reasoning More types of reasoning Reasoning from analogy or by comparison, sometimes persuaders use figurative or real analogies as their logical reason for some conclusion Deductive reasoning- reasoning from the general to the specific Inductive reasoning- gets the specifics out on the table before bringing up the generalized conclusion Syllogisms are deductive
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