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Visual Design Wk 8 Notes

by: Megan Angelo

Visual Design Wk 8 Notes VCD- 37000 - 005

Megan Angelo

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About this Document

Research Methods and design process
Visual Design For Media - Advanced
Robert L. Keleman
Class Notes
visual, Design
25 ?




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This 2 page Class Notes was uploaded by Megan Angelo on Monday October 17, 2016. The Class Notes belongs to VCD- 37000 - 005 at Kent State University taught by Robert L. Keleman in Fall 2016. Since its upload, it has received 5 views. For similar materials see Visual Design For Media - Advanced in Visual Design at Kent State University.


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Date Created: 10/17/16
VCD- Research Methods and design process - Steps for developing solutions How do designers define and research a project? - They often work as a team with other professionals to solve the communication problem What is a client? - A business or individual that hires a designer Design team- a group of creative developers who work with clients Client- initiates the work Client- solve a communication problem- design team Designers- prepare with research by collecting useful information - Sources designers use o Ask client questions/investigate o Write a brief- defines the problem o Research before/during the process o Study the user/ audience Research Methods - Competitor analysis - Ethnographic research visual exploration - Marketing research - User testing Competitor analysis - Evaluation of competitors o Offensive Defensive  Strength Weakness  Opportunities Threats Ethnographic Research - Focus on links between human behaviors/culture o Macro Micro  Large population Small population  Age interest  Gender nationality geography  Race beliefs Marketing Research - Collecting, recording, and analysis of data relating to marketing products and services - Strategies- web analytics  Focus groups  Demographics  Psychographics  Surveys/ questionnaires User Training - A technique used to evaluate a product or service by testing it on users or a target audiene - [analyze and evaluate] Visual Exploration - Creating prototype exploring various color, imagery, typography and structure - 1-2-3-solution 4- Step Process 1.) Conceptualization a. Generating ideas 2.) Thumbnail sketches a. Quick sketches to initiate ideas onto paper 3.) Rough prototype a. Development stage of thumbnail ideas 4.) Final presentation a. Refine rough ideas


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