Chapter 3- Ebusiness
Chapter 3- Ebusiness MBUS 302
Popular in Managing information in a global environment
Popular in Minor In Business
This 8 page Class Notes was uploaded by Aimee Castillon on Monday October 17, 2016. The Class Notes belongs to MBUS 302 at George Mason University taught by Majumdar in Summer 2016. Since its upload, it has received 2 views. For similar materials see Managing information in a global environment in Minor In Business at George Mason University.
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Date Created: 10/17/16
Organization name Aimee Castillon Managing Information firstname.lastname@example.org Systems MBUS 302 • Fall 2016 Heading: 9/27/16 Notes: Chapter 3- Ebusiness Walmart was first USA Section 1 Web 1.0: Ebusiness company to use Ebusiness to Disruptive technologies and Web 1.0 Digital Darwinism implies that organizations which create a successful supply chain cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction Disruptive vs. sustaining technology Examples of disruptive technologies by companies Only 1% of today’s technology will be available in 2050. First Internet browser Netscape Innovator’s Dilemma discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders Internet and World Wide Web The Ultimate Business Disruptors One of the biggest forces changing business is the Internet a massive network that connects computers all over the world and allows them to communicate with one another Organizations must be able to transform as markets, economic environments, and technological change Focusing on the expected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology Internet began as an emergency Circuit City went out of military communications system operated by the Department business because it couldn’t of Defense sustain itself Gradually the Internet moved from a military pipeline to a communication tool for scientists to businesses Reasons for growth of the WWW Microcomputer revolution Advancements in networking Easy browser software Speed, convenience, and low cost of email Web pages easy to create and flexible Web 1.0: The Catalyst for Ebusiness Internet has had an impact on almost every industry including Travel Entertainment Electronics Financial services Retail Automobiles Education and training Web 1.0 term to refer to the WWW during its first few years of operation between 1991 to 2003 Ecommerce buying and selling of goods and services over the Internet Ebusiness includes ecommerce along with all activities related to internal and external business operations Advantages of Ebusiness Expanding global reach Internet’s impact on communication Easy to compile Increased richness Increased reach Improved content Opening new markets Mass customization Copywright violation is only ability of an organization to tailor its products or applicable within USA (i.e. services to the customers’ specifications China can make their own Personalization occurs version of the iPhone, but when a company knows enough about a customer’s smartphones in America likes and dislikes that it can fashion offers more likely cannot be exact duplicates of to appeal to that person iPhone) The long tail refers to the tail of a typically sales curve Intermediary agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together Disinter mediation business sells directly to customer but cuts out intermediary (i.e. selling products online) Reinterm ediation add steps to value chain Cyberme diation Improving effectiveness Clickstream data tracks the exact pattern of a consumer’s navigation through a website Clickstream data can reveal Number of pageviews Pattern of websites visited Length of stay on a website Date and time visited Number of customers with shopping carts Number of abandoned shopping carts marketing/sales Generatin g revenue on Internet O nline ad (banner ad) box running across a web page that contains ads P opup ad a small web page containing an ad A ssociated program (affiliate program) businesses generate commissions or royalties V iral marketing technique that includes websites or users to pass on a marketing message Website metrics include Visitor metrics Exposure metrics Visit metrics Hit metrics The Four Ebusiness Models Businesstoconsumer (B2C) Ebusiness forms and revenue generating strategies Common ebusiness forms Content providers Informediaries Online marketplaces Portals Service providers Transaction brokers Search engine – Website software that finds other pages based on keyword matching similar to Google Search engine ranking – Evaluates variables that search engines use to determine where a URL appears on the list of search results Search engine optimization – Combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking Ebusiness revenue models Advertising fees License fees Subscription fees Transaction fees Valueadded service fees Payperclick Paypercall Payperconversion Ebusiness tools for connecting and communicating The challenges of Ebusiness Section 2 Web 2.0: Business 2.0 Web 2.0: Advantages of Business 2.0 Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities Collaboration Sharing Free Characteristics of Business 2.0 Content sharing through open sourcing Open system – Nonproprietary hardware and software based on publicly known standards that allows third parties to create addon products to plug into or interoperate with the system Source code Open source Usercontributed content created and updated by many users for many users Reputation system where buyers post feedback on sellers Collaboration inside the organization Collaboration system – Tools that support the work of teams or groups by facilitating the sharing and flow of information Collective intelligence – Collaborating and tapping into the core knowledge of all employees, partners, and customers Knowledge management Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions Two categories E xplicit knowledge – Consists of anything that can be documented, achieved, and codified, often with the help of IT T acit knowledge – Knowledge contained in people’s heads Collaborate outside the organization Crowdsourcing – the wisdom of the crowd Asynchr onous communication Synchro nous communication Networking communities with Business 2.0 Social media – Websites that rely on user participation and usercontributed content Social network – An application that connects people by matching profile information Social networking – The practice of expanding your business and/or social contacts by a personal network Tags – Specific keywords or phrases incorporated into website content for means of classification or taxonomy Social tagging Folksonomy Website bookmark Social bookmarking Business 2.0 tools for collaborating Blogs online journal that allows users to post their own comments, graphics, and videos Microblogging Real simple syndication Wikis collaborative website that allows users to add, remove, and change content, which can be easily organization and reorganized as required Network effect Mashups Website or Web application that uses content from more than one source to create a completely new product or service Application programming interface Mashup editor The challenges of Business 2.0 Web 3.0: defining the next generation of online business opportunities Web 3.0 based on “intelligent” Web applications using natural language processing, machinebased learning and reasoning, and intelligence applications Semantic Web A component Web 2.0 that describes things in a way that computers can understand Egovernment Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen consumer within all branches of government Ebusiness: supporting anywhere business Mobile business ability to purchase goods and services through a wireless Internetenabled device LIGO - Detect gravitational waves - Ripple in space and time - “Bold and visionary” back in 70s and 80s - Rainer Weiss from MIT came up with the idea in late 80s - 1994- construction - 9/14/15- first direct detection of gravitational waves
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