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by: Morgan Christensen


Morgan Christensen

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About this Document

Audio Media (radio and music) know the people and what they are known for!
Mass Comm & Soc
Lisa Swenson
Class Notes
Communications, Audio, Media
25 ?




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This 2 page Class Notes was uploaded by Morgan Christensen on Monday October 17, 2016. The Class Notes belongs to COMMS 101 at Brigham Young University taught by Lisa Swenson in Fall 2016. Since its upload, it has received 2 views. For similar materials see Mass Comm & Soc in Communications at Brigham Young University.

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Date Created: 10/17/16
COMMS 101 WEEK 6: 10/17/16 Research Paper — due in 3 weeks. Pick a side! Oh and the final is NOT cumulative. AUDIO MEDIA (yes you need to know the people)  Radio is unique because it can reach even the illiterate. Reaches more people than anyone except TV.  History o Samuel F. Morse — invented Telegraph, first message “What hath God wrought?” o Thomas Edison — first phonograph, “Mary Had a Little Lamb”, made from tin foil o Emile Berliner — gramophone (flat disks) and stamping to duplicate the discs o Eldridge Johnson — improvements to gramophone (spring loaded motor to keep the speed uniform); recorded Enrico Caruso in Italy (opera singer) o Heinrich Hertz — discovered radio waves o Guglielmo Marconi — invented wireless communication, “Father of Radio” o Reginald Fessenden — adds voice communication to a wireless transmission o Lee DeForest — responsible for AM radio; perfected the audio tube  Audio tube — a vacuum tube that makes it possible to transmit a voice o Titanic — it’s sinking pushed radio technology into national prominence; radio was used to save people and that’s how we know what happened to it.  Radio became government regulated  Radio became mandatory for ships  First coordinated rescue effort o WWI — US gov took over patents for electronic communication o Golden Age of Radio (1920 to 1940)  NBC and CBS dominated  first auto with radios  primary form of entertainment (because it’s free!)  radio advertising  Music and the Spoken World — longest running continuous broadcast in radio history o David Sarnoff — wanted to make radio a household utility; president of RCA = NBC  Formed 2 networks: RED and BLUE (sold one that became ABC) o William Paley — bought UIB (United Independent Broadcasters) and renamed it CBS (Columbia Broadcasting System); competition for NBC o Radio network advantages= wider selection, cheaper, national advertising o Edwin Armstrong — FM radio; static free transmissions o FDR — radio for fireside chats  MUSIC o Radio was a huge threat to music because it was free, but it ended up helping them. o Music sales increased with Juke Boxes. o Elvis — legitimized Rock ‘n Roll by showing on “The Ed Sullivan Show” o The Beatles COMMS 101 WEEK 6: 10/17/16 o Berry Gordy Jr — founded Motown Records (most successful independent record companies) o Alan Freed — credited with the phrase “Rock ‘n’ Roll” o Bill Haley and the Comets “Rock around the clock” — first rock song to top the charts o Recording industry relied heavily on ROCK, 1950s o Thriller — first song that used a music video to promote it; brought recorded music back o Beastie Boys —First RAP album to hit #1 on the billboard charts o TV & Radio  Demassified radio; separate themselves into niches/ specific audiences  Radio led to TV o Satellite Radio — you can’t focus your advertising because it’s being broadcasted to the world, kind of died out o Webcasting — internet radio  Simple, low cost, no cost, more voices, potential global rach o Podcasting


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