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Mass Media: Chapter 9 (TV)

by: Heidi Schoettle

Mass Media: Chapter 9 (TV) MASS110

Heidi Schoettle
Minnesota State University, Mankato
GPA 3.91

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About this Document

These notes cover chapter 9 of our textbook on Television as well as what we talked about in class.
Introduction to Mass Media
Shane Frederik
Class Notes
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This 3 page Class Notes was uploaded by Heidi Schoettle on Tuesday October 18, 2016. The Class Notes belongs to MASS110 at Minnesota State University - Mankato taught by Shane Frederik in Fall 2016. Since its upload, it has received 9 views. For similar materials see Introduction to Mass Media in Mass Media Communication at Minnesota State University - Mankato.

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Date Created: 10/18/16
Intro to Mass Media Shane Frederick, Fall 2016 Table of Contents Red: important terms Green: other important information Purple: names of important people Chapter 9 (Television) The evolution of television  Invention of the Cathode Ray Tube combined elements of the camera and electricity  Invention of the Scanning Disc; flat metal disc with a series of tiny holes to let the image through when rotated  Mechanical TV used rotating discs to scan moving images into electrical impulses which were transmitted by cable to a screen  Electronic TV used an electronic beam to scan a picture in horizontal lines  TV broadcasting began as early as 1928  Regular TV broadcasts by NBC started in 1939  TVs were very expensive at first o After WWII TV sets dropped dramatically in price  The FCC outlined some technical standards o Restricted to a 525 line system o The image rate had to be 30 frames per second o It was recommended that all TV sets operate using analog systems  WWII halted almost all TV broadcasting  Color technology wasn’t available until the 50s but it was proposed in 1904  NTSC: National Television Systems Committee  NBC made its first color broadcast in 1953 o Black and White TV sets outnumbered colored sets until 1972  1950s: Golden Age of TV o Single sponsored programs o Quiz shows o “spectaculars” o Domestic Comedies  I Love Lucy  Beverly Hillbillies  Seinfeld o Created a real shared cultural experience across the country  1960s: Escapist Time o Serious, real world news was coming in daily o Sitcoms and westerns were diversions to that reality o Cable TV came along  Developed to reach remote areas  Homes connected to high antennas  Technology was slowed by FCC restrictions until the 70s  1970s: Diversity and Politics o Pay TV started in 1972 (HBO) o Real life issues entered mainstream comedies o Satire poked fun at the government  1980s: New Age o More violence on TV o Gender roles started to be challenged o The Cosby Show  1990s: Reality Bites o CNN takes of o Created big, expensive shows and stars o Reality TV was cheaper to produce o Talk Shows arose  90s, 2000s, and beyond o Cable, satellite, and internet reach a fragmented audience o Broadband networks provided a multichannel TV service along with telephone, high speed internet, and advanced digital video services o Narrowcasting, specialized channels  Food Network, Travel Channel, ESPN… o Includes Partisan news networks o Political Satire o TV shows now equal to movies as an art form o DVR, streaming services, and binge watching  In 2009 digital replaced analog technology  In 2010 half of the country had HDTV o Invented in Japan, available in the US in 1998 Relationships between TV and culture  TV has both reflected and nurtured cultural morals and values  The relationship between social attitudes and TV is reciprocal  Most domestic comedies in the 50s portrayed an idealized version of family life and ignored social and political events  In the 60s, TV began to play a bigger role in US politics during the Presidency of JFK  The Vietnam War was the first televised war o Escapist sitcoms provided America with diversions  In the 70s, popularity of controversial shows reflected the changing attitudes and values in culture and society  Cable TV allowed viewers to watch films and adult-themes shows during all hours  Black Entertainment TV launched in 1980  TV remains the most important, unifying cultural presence in the US o Most major world events have been seen through TV  JFK assassination  Moon Landing  Berlin Wall Falling  9/11 o TV is constantly improving in quality which leads to more viewing  Televised news can reach people in a way that radio and newspapers cannot  Broadcasters are now narrowing their focus to cater to more specialized audiences o FOX vs MSNBC  Reality TV shows created the instant celebrity o Dancing with the Stars o Survivor o American Idol Issues and Trends in the TV Industry  During the 50s, shows went from single to multiple sponsorship o Advertisers started paying for minute long ads  Public TV was created for people who couldn’t aford private TV services o PBS o Have also had to rely on commercial sponsorship to stay afloat  Between 1950 and 1970, the Big Three networks accounted for 95% of prime time viewing o ABC, CBS, and NBC o FOX was added in 1986 to create the Big Four o Prime Time: between 7 to 11 pm ; programming is screened here to reach the largest audience  The primary challenge of network TV is the rapid growth of cable and the use of satellites to distribute local channels to a national audience Influence of New Technology  Satellite TV companies began to emerge once piracy was under control o Largest are DirecTV and Dish o They try to lure customers by ofering premium channels, sports and movie packages, and competitive prices  TV is so far surviving the internet o However, viewing outlets such as YouTube allow people to watch clips or entire episodes whenever they want for free o And Video-on-Demand services such as Netflix and Amazon allow viewers to watch shows and movies at their own convenience  TV is becoming more interactive o Blogging o Online chats o FB or Twitter accounts to follow


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